The Most Bizarre Old School Sales Rule EVER

When I started The Sales Divas years ago - I knew I wanted to help women entrepreneurs and women salespeople achieve massive success. (I've never been one to do things in a small way!)
But even with the name of The Sales Divas, a purple website, an ezine called Pearls of Wisdom and with alllllll of the marketing language and images geared to women...I had this major tagline on my first website:
"Savvy, sassy sales advice for anyone who sells."
What a dork.
For about 12 months I still thought "Wellll - I don't want to tick the guys off."
And then I quickly realized "To heck with it - my MAIN FOCUS is WOMEN so why try to keep everyone happy" and I changed my marketing materials forever.

Are You Making The Bizarre Old School Rule Of Keeping Everyone Happy?

I had a friend years ago give me some very bad advice (thank goodness I didn't pay attention to it)
"Kim, when you're first in business - no matter what they ask for - say YES."
I think that is a bizarre recipe for disaster. It is also the Old School Rule of Selling that is out-dated, WRONG and definitely NOT for you!
You can't possibly position yourself as an expert within your field if you're offering a million options (that don't have anything to do with each other!)
And yet I see this happen over and over again with new businesses.....as well as with companies that are feeling the cash crunch.
Don't go there lady!
Now is the time to have a very clear idea of who you serve best and who will PAY what you charge.
Don't muddy the waters and try to be something for everyone. It's a very quick way to go broke.

A Confused Mind Always Says No.
It's the truth.
If we don't really "get" what someone is offering - we tend to back off. Too risky.
Or if you are someone who is selling a million different things - the customer tends to think "They aren't successful at anything."
Ask yourself this question:
What am I doing that is currently confusing my customers?

Take A Look!
Now I'm someone who offers High Speed Sales Stiletto Camps, The Sales Bra Booster, Audio CDs with lipstick writing on the front, a book called Tickled Pink etc.
I love men - however, I know that it is the women entrepreneurs of the world who I can help the most.
I think you need to figure out WHO you want to help the most lady and QUIT trying to be something for everyone.
It's your turn.
So there.
Love From Your Bossy Sales Diva,
Kim
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