Increase Selling to Explode Your Sales Career

You probably have heard everyone of these phrases many times over:
"I hate salespeople."
"Salespeople are greedy."
"Salespeople are pushy."
"Salespeople just want your money."
"Salespeople are all liars."
"Salespeople are just uneducated pond scum that could not get jobs doing anything else."

In the same vein, consider the following movies and plays that you may have seen or read:
"Death of a Salesman,"
"Boiler Room,"
"Tin Men,"
"Cadillac Man,"
"Wall Street,"
"Glengarry Glenn Ross," and "Other People's Money."

What images and emotions do you conjure up about salespeople and selling in general? They're not very positive, are they?

I would like for you to try to name one play, movie, TV show, or book where a salesperson is portrayed as a good person, or someone to be admired. I bet you can't do it. The first part of becoming a superstar salesperson is to understand the horrific negative conditioning to which you and the rest of the world have been subjected about sales. When too much garbage bombards your mind, your mind becomes garbage.

You must drain your brain of the negative information that you have been sold and lies that you have been told in regards to selling. And isn't there a bit of irony in the fact that you and the rest of the world may have a bad image of selling because of what you have been sold, and more importantly - what you have bought?

Many sales careers are stalled or derailed because salespeople never identify and get rid of the negative clutter in their brain about sales. If you are trying to be a successful salesperson, but your imagery, emotions and teachings are in conflict with your mission; you will either fail or become a mediocre, frustrated and unhappy salesperson.

In other words, you will have joined the ranks of 90% of salespeople. I have seen a myriad of business cards with creative titles that try to eliminate identifying the person they represent as a salesperson - Marketing Director, Customer Representative, Customer Relations Counselor, and New Accounts Manager. If you can't admit to being a salesperson or be proud to be a salesperson, you can't be a successful one.

If you are a salesperson, try putting the title "Proud to Be a Salesperson" on your business cards. Let people know you are pleased with your title, and not ashamed. You will stand out in the crowd by doing so.

Similarly, I have had numerous salespeople - through telemarketing or face-to-face selling - start off by telling me that they are not trying to sell me something. That's a part of their pitch. They are liars, however, because they are, and should, be trying to sell me something.

Let me give you a tip: its okay to sell something, and its okay to declare it.