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Home » Business » Small-business » Nike Air Force One (Air Force) brand story:

soyoudo
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Nike Air Force One (Air Force) brand story:

Submitted by soyoudo
Mon, 9 Mar 2009

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Country: United States

Create era: 1982

Product categories: sports shoes, sports apparel, sports accessories

Founder: Bill Bowerman (on December 24, 1999 death), Philip Knight (the current chairman of Nike)

Corporate Headquarters: USA, Oregon, near Beaverton City (near Beaverton, Oregon, United States)

Nike cheap air force ones (Air Force) was born in 1982, it deeply rooted in the sport of basketball. At that time, the selection of the six basketball players to speak this shoe: Moses Malone (Moses Malone), Michael Cooper (Michael Cooper), Jamaal Wilkes (Jamaal Wilkes), Bobby Jones (Bobby Jones ), Mitchell Thompson (Mychal Thompson) as well as Knight Calvin (Calvin Natt).

They are carefully selected defense experts, they will be this basketball shoelaces to the world. Classic posters, hard-line stance, Malone and his partners successfully demonstrated AF1 six elements: a large, durable and beyond, heroic, coherent and pure.

Nike (Nike) in 1982 to elect this "six people initially," professional basketball player as Nike Air Force One (Air Force) spokesman, from the posters on this classic track on takeoff, successfully flew over the basketball and culture, from this moment, basketball is no longer before the definition of a basketball.

In fact, Nike Air Force One (Air Force) are not just a pair of shoes: it is an experience, it is one of its birthplace and a cultural bridge between, which make it their own culture to survive . "The initial six-person" is the first chain of six: six funk music, the messenger of freedom and strength.

In 2007, Nike (Nike) to select six players speak Nike Air Force One (Air Force). Even Nike Air Force One (Air Force) has left the basketball court, but its spirit still lives sports. Kobe Bryant, LeBron James, Rasheed Wallace, Amare Stoudemire , Tony Parker and the Sultan of Muscat to become Nike Air Force One (Air Force) of the "New Six people ", will take on Nike Air Force One (Air Force) carried forward the spirit of the mission.

So far, the Nike cheap air force ones (Air Force) changed the nature and turned into the streets of the trend rather than simply the meaning of shoes on the basketball shoes. May be its influence has never receded, it has witnessed the 1 / 4 century the rapid development of basketball sport. Now it has become the wave of people's wild shoes, are an indispensable trend object.

Innovation was to make today the past has become a classic. If it is said that Nike (Nike) created the Nike Air Force One (Air Force), today Nike Air Force One (Air Force) but is no longer just belong to Nike (Nike), but has become a symbol of a whole culture shoes . Today, Nike Air Force One (Air Force) the most perfect interpretation of the word retro.

Designers with new colors and patterns of expression give Nike Air Force One (Air Force) has injected new soul. It has become the United States Youth essential day-to-day worn shoes.

Similarly, the Nike cheap air force ones (Air Force) have been given a different topic at the shoes on the expression became more collectors are prey. Some of them are marked to the million price.

When the shoes have become a culture, then he is a work of art.

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