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Home » Business » Small-business » Profit In A Bad Economy

dkadmin332
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Profit In A Bad Economy

Submitted by dkadmin332
Tue, 9 Jun 2009

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Say of me what you will... I never pay any attention to the news.

While all of you are busy talking of economic collapse, I remain almost oblivious to it. I learned a long time ago that the only time opportunities are in short supply is when the market is unchanging. As long as things are in flux, either for the better or worse, there is opportunity.

One of the biggest problems created by paying attention to the news is that people tend to believe what they are saying. What I am talking about here is the power of suggestion. The number one reason companies spend so much money on TV advertisements, because they work. If you sit a group of people in front of a TV for long enough and keep on telling them that "the economy is collapsing," they actually start to believe it. That belief in time will be seen in their performance at work. If you keep on telling a person who sells widgets that people just don't have any money to spend on widgets these days, sooner or later, that salesman will start to believe it. When he does, that belief will become a self fulfilling prophecy as he begins to give in and accept what he now believes. As that salesman gets an ever decreasing paycheck, he has less money to spend with his local butcher. When the butcher asks the salesman why he is buying less meat, the salesman will reply by saying, "the economy is going down hill fast." The butcher will tend to believe the salesman as he tells his story of slumping sales of his slumping sales. The butcher has good reason to believe him because he isn't selling as much meat to the salesman. The butcher with less money in his pocket and a catchy story to tell will spread this to the remainder of the city.

So what am I saying here? There is no recession and times are great? Nope. I pay the same silly prices at the gas pump and grocery store that you do. What I am telling here you is that you will not win by rolling over and playing dead. That only makes things worse. Successful people know that the best time to make moves is when the economy is going to hell in a hand basket.

There is too much competition when the economy is good and everyone has the strength to do anything. It's when times are tough, when 99%%90% of your competition has given up, that's the time to make your moves.

Back to the butcher from my above example. If the economy "goes bad" in his town and all of his competition gives up and closes shop, who gets all the business when the economy inevitably gets better? He does. No matter how bad things get, the economy always goes back up, as soon as people start buying more meat again, they will be buying all of it from him. Sure, as the economy continues to get better, other people will open butcher shops and compete for that business, but the advantage is always to the person who already has stores open and existing customers.

Watch the news if you must, but realize that not all are suffering economic hardship right now. I know many, including myself, who are generating more money day after day as everyone else is telling us how bad things are, and I just laugh at them. We know how to ride the changes. We know that change however it comes presents opportunity. More importantly, we know that it will be us who will be in the best position to ride the next wave of change when things get better as they always do.

Rather than giving up, you need to ask yourself where you want to be when the economy gets strong again. Then figure out how to move in that direction starting right now. The closer you can get to that today, the quicker you'll be there tomorrow. The most advantageous time to invest resources is when your competition won't. If you would like to learn more on how you can stack the deck in your favor right now, you can download my free eBook at the below web-link and start learning today.

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Get the free eBook! Click here.

Drawk Kwast is a life coach. His methods are unconventional, and he makes no apologies as he tells you how to dominate the competition at work, attract the most desirable women on the planet, and ultimately achieve a fulfilling life.


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