SMEs cashing in on Twitter craze

Today wherever one looks around, someone can be found twitting, be it for business or personal reasons. From political figures and movie celebrities across the globe to business tycoons and socialites to the common mass, the latest micro-blogging sensation, Twitter.com has been successful in drawing considerable amount of attention from sizeable section of the society.

At a time when everyone seems to be twitting their thoughts, view points and expressing ideas or even using this social networking site for commercial benefits, can small businesses stay far behind from joining the bandwagon?

Twitter helps generate business

Realising the power wielded by this micro-blogging platform, business corporations across the world, whether big or small, are signing up on Twitter to enhance their growth prospects and connect with customers and investors on a personal level.

"Having a presence on Twitter helps small businesses to build and enhance business relations, connect with the community of people who have similar commercial interests and monitor their brand," said Kishore Tapre, media coordinator at Prana PR, a public relations firm in Mumbai.

Twitting on a regular basis enables small businesses to keep a track of their customer needs, offer them assistance, publicly display customer-service successes and receive immediate feedback.

"Twitter search advertising is a powerful tool that enables SMEs to publicise and promote their products and services with relevant search results. Providing updates, live news and talking of recent developments also help small businesses to generate traffic," said Aditya Agarwal, proprietor of Hot Cash Enterprises, a small-sized garment manufacturer based in Kolkata who uses Twitter to promote his company's product base.

Moreover, given the fact that Twitter is an easy-to-use social networking platform and comes free, small businesses are increasingly turning to it for enhancing their popularity.

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