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Home » Business » The Power of Persuasion in Marketing

michaelbahian
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The Power of Persuasion in Marketing

Submitted by michaelbahian
Sun, 11 Oct 2009

Let's have a sit for a while and think about this question. How would you guide or influence a friend or people around you to accept your idea, your actions, your attitude, and even accept who you are? It's really very hard to win someone's heart and trust if you don't have the power and art of persuasion.

Persuasion is really a very powerful and dangerous tool. Wow, dangerous, what I mean here is that you can convince somebody to jump off the building and promised to pay him $600,000,000.00 if he jumps. I don't know if you can do that. Well, if you can, that's the power of persuasion. What I'm trying to say here is that with the power and art of persuasion, you can let somebody do what you want them to do. And please use this power not to give and waste money but to gain more money. That's the real power.

The armor, shield, and sword are the most important things or weapons prepared by the knights before they engage into battle. With this three together, they are strong enough to defeat their enemy. In the battle on marketing, we also have the three weapons strong enough to win and bring us to a higher level of marketing. Well, we need this three also before engaging into the battle in marketing. The Armor of trust, shield of logic, and the sword of emotion are all we need and the power of persuasion we can have will be very strong.

Now, let's talk about the armor, the shield, and the sword that are put together into one power of persuasion. The armor protects the whole body from arrows, spears and even bullets. In marketing, in order to protect your market, you must always have the armor of trust. Trust is integral in the idea of persuasion. It consumes a big part on persuasion, because it is where people start to see that they can rely on your actions and words. When you have the trust of the people, you just defeated the spear of doubt and the arrow of unbelief.

The second thing we must prepare before the battle is the shield. Shields are very important especially during the frontal attacks. It will cover the knights from the enemies' sword. In persuasion, we also need to prepare your shield of logic. When the people start to doubt you, question about what you are talking, your shield of logic will protect you, how? This artistry of reasoning will help you and of course your statements must always be valid and makes a perfect sense.

The last thing you must prepare in the battle is the sword. It is an offensive weapon when attacking the enemy. Previously, we already have the defensive weapon which will protect you. We need this sharp pointed blade of emotion to thrust even to the deepest part of the heart. After you defend yourself, it's time for you to strike back and in persuasion, you must target the heart and in order to hit it, you need this sword of emotion. It is where you will totally win, trust you, believe in you and even let them do what you want them to do.

In the battle of marketing. When you persuade people, you must have these three gears with you ready; the armor of truth, the shield of logic, and the sword of emotion. It will help you level up your marketing. If you want to be undefeated in persuading the affluent, you can visit http://www.maxpersuasion.com for more trainings and persuasion techniques.

 

Michael Bahian is trained by Kenrick Cleveland, a well known expert in the art of persuasion. Kenricks' more than 30 years of research into the strategies and techniques of influence is widely used by some of the worlds top Financial Advisors, business owners and sales professionals around the globe. Learn about the latest breakthroughs in the field by visiting www.MAXpersuasion.com and learn how to get what you want.


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