Paid Search Marketing and AdSense

How annoying it is to visit a website to find that it is totally devoid of any meaningful content, or is has pages that have obviously been ripped off from other websites. You know this because this is the tenth time today you have read the same bit of information. You got here through a search engine, so how come? Search engines are supposed to select for original content, so perhaps they are using some other magnet to attract the bots and get ranked.

What these websites do have are pages and pages of advertisements and their only motivation is that you will click on some of them. Presumably somebody does click on these adverts otherwise over time the sites would surely disappear, but it is a mystery why, after you have wasted your time coming here, you are going to reward the webmaster by clicking on his Google AdSense or other networked ads.

AdSense is a great way in which webmasters can participate in the Paid Search Marketing movement and make some a little cash. This is an entirely legitimate and honourable pursuit. All he needs to do is sign up to the AdSense (or similar) program, install a little JavaScript on his webpages and wait for the bots to visit. The bots will sort out what the webpage is all about and display ads there that are related to the content. At least that is their intention; they don't always get it correct often with some hilarious results.

As the content is relevant to the website, and the website is providing some original and interesting material that your visitor came to peruse, it is fair enough that he might clicks the ad. He might even be sufficiently interested in the information that he clicks it out of gratitude, a sort of altruistic gesture to reward you for providing such entertainment. That's great. You've made a few cents, even a few dollars if the keyword used in the original search was one of the higher paying ones. Some keyword phrases have been worth almost $50 a click which is shows there is decent money to be made for pay per click campaigns.

Nothing wrong with that at all; it's just those annoying content devoid sites that spoil the party.

As the content is relevant to the website, and the website is providing some original and interesting material that your visitor came to peruse, it is fair enough that he might clicks the ad. He might even be sufficiently interested in the information that he clicks it out of gratitude, a sort of altruistic gesture to reward you for providing such entertainment. That's great. You've made a few cents, even a few dollars if the keyword used in the original search was one of the higher paying ones. Some keyword phrases have been worth almost $50 a click which is shows there is decent money to be made for pay per click campaigns.