Three Reasons Church Videos Help to Deliver a Powerful Easter Message

Easter is a big deal. Palm Sunday. Good Friday. Resurrection Sunday. These are seismic events in God’s redemptive storyline. Add to that the fact that tons of people who aren’t regularly in church are in church on Easter and you have a situation where, as a pastor or worship leader, you feel a great deal of pressure to deliver great services that powerfully reflect the Gospel of Christ. So what do you do?

Using video in your Easter services certainly won’t solve all your problems, but church videos are what I know, and so I would like to give you a few reasons why I think using video can help to alleviate some of the pressure you feel to deliver powerfully at Easter.

Video…

Meets people where they are. You’ve heard it before but it’s worth repeating: We live in a visual culture. Incorporating video and other forms of visual media into your service will put people at ease, so they can settle in and prepare to hear the message. For example, starting the service with a funny clip is a great way to put the congregation at ease.

Connects emotionally. Video operates on an emotional level and provides you with a great tool for getting the congregation emotionally prepared to hear your message. Using a Sermon Illustration video is an excellent way to set up your message. The video you choose can illustrate one of your points, demonstrate a situation where people need to hear your message or raise questions that you can then deal with in your message.

Gives people space to reflect. Using video is also a great way to guide the congregation into a time of reflection and also helps focus them on the things you want them to reflect on. Use it to start the service to prepare their hearts for what they will hear. Use it during a special time in the service such as Communion to guide them through what you would have them reflecting on. Use it at the end of your message to give them space to think about and respond to what they’ve heard.

In all these ways and more, video provides you with a powerful tool to help do the most important thing at Easter: connect people to the life-changing message of Christ.