Bharatbook.com : Indian animation sector moves up the value chain

Animation Industry India Report ( http://www.bharatbook.com/Market-Research-Reports/Animation-Industry-India.html ) covering the animation industry. The report is part of Entertainment and Media Industry series. Animation market in India is estimated to be worth USD 460 mn in 2008 and is expected to reach USD 1,192 mn by 2012. Animation sector comprises of education, multimedia/web design, entertainment and custom content development.
a knowledge consulting solutions company, announces the launch of its report - Animation Market - India. India has become an outsourcing hub for animation work with large number of international media companies entering into joint ventures with animation studios in India. Increase in number of institutions providing professional animation courses, surge in demand for animated content in domestic market and character licensing business is creating  tremendous growth opportunities for animation studios in India.

The report provides a brief overview of the Indian animation industry including market size, growth and key segments. Analysis of drivers reveals that growing demand for animated content in the domestic market, cost arbitrage opportunity in India, improving animation education and increasing character licensing business have helped growth of this sector in India. The key challenges identified include high set-up and production cost, talent shortage and lack of protection of intellectual property. The future trends identified include increasing animation application in other sectors, domestic animation movies earning revenues through international releases and increase in investments and realizations for animated movies in India.

The competition section profiles the major animation studios in India including their business overview and work portfolio. The report also identifies key developments in the animation sector in India.

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