How Online Casinos Keep Players Loyalty

One of the main objectives in the business of an online casino is getting their players to come back over and over again. Without loyal players, these casinos would not last long, so a lot of their efforts go into the retention of you, the online gambler.

Most casinos will accomplish this by offering exclusive bonuses like casino coupons, matching your deposits with % bonuses, and creating a loyalty account, where you the gambler get rewarded for all of your game play at their establishment. In land based casinos, we would call these loyalty account comps, where you would get free food, hotel rooms, etc. for your enjoyment as a "thank you" for being a customer.

Obviously, online casinos can't give you a dinner or room, so they had to think outside the box and come up with some way of saying thank you for being a loyal online customer. The first step in showing their players gratitude for signing up with their casino is including you in their Loyalty points program when registering a casino account.

What this loyalty account does is keep track of all bets made, so the more you wager, the more points you earn. These can then be cashed-in for real money at their casino. For every $10 wagered on most games, especially slots, you earn 1 loyalty point. When your points reach 1000 points you can then receive $10 instantly into your casino account to enjoy more game play. If you wish you can let the points build up as long as you wish and cash them in for higher amounts, whenever you choose. This example of 1 point for every $10 wagered is a standard amount, but not used at all online casinos. Make sure to check your casinos loyalty program for point amounts and cash-in amounts at their establishment.

Another way casinos reward their loyal players is by dropping free chips to their casino account on special days, promotions or events, these free chips will have terms and conditions that you must follow in case you win and would like to cash-in your winnings off the free chip.

There are also special tournaments and prizes that loyal players will in invited into and if you are a big" wagerer at their casino, you could be invited into their VIP loyalty program which offers high rollers bigger promotions, prizes and special occasion bonuses.

Other Ways Casino's can say Thank You?

I have often wondered if there were any other types of loyalty promotions or incentives that I would enjoy as a loyal player at my favorite casinos. Besides the points, free chips and promotions that come my way as a thank you for playing with them, what else would I consider to be a sure fire way to keep me as a playing customer without wandering off to a new casino?

Some casino's offer cashback programs where you earn about 10% or less back a month on all deposits made, I think this is an excellent way to thank a customer for that month's game play and would certainly opt in to a casino that offered this type of loyalty incentive. Also wouldn't it be nice to be treated every single month like a new player? New players to most online casino get the best ever deposit bonus on their first deposit. Every deposit after that usually goes down in value. I think if a casino offered me a new player deposit bonus once a month, on that month's first deposit, I would play their every single month faithfully!

In closing, if you have your own creative idea that you would love to see your favorite online casino include in a loyalty promotion, don't be afraid to write to their customer service reps or their promotional department with your idea! Most casinos are happy to hear from you and may end up using your idea as a new incentive to their loyalty program and reward you for it!

Erich Ezekial regularly writes about online casino gambling issues and frequently searches out the biggest casino bonuses.