Precious Metals Experts Bring New Level of Professionalism to Cash-for-Gold Industry

The current recession has led a growing number of Americans to consider selling old, unwanted or broken gold or platinum jewelry, which can be recycled by qualified precious metal refiners. Unfortunately, the "cash-for-gold" industry has been plagued by a lack of transparency and inadequate consumer protection. In order to provide a safer experience, precious metals industry veteran Walt Luhrman is now helping lead Walt Knows Gold - a new venture aimed at bringing transparency to the industry and ensuring consumers get a fair price for their valuable possessions.

Walt Luhrman states, "Selling unwanted jewelry and other precious metals can be a sensible economic decision. But consumers need to know they are receiving fair compensation based on the best technology and sound processes. That is the basic idea behind Walt Knows Gold."

At Walt Knows Gold, consumers can send in their unwanted gold and jewelry using a free FedEx label provided at WaltKnowsGold.com or by requesting a secure envelope for shipment. For your piece of mind, your items are insured by FedEx. Once received, Walt Knows Gold uses state-of-the-art x-ray technology to evaluate the gold or platinum and to provide a fair-value offer to the consumer. Walt Knows Gold also guarantees that it will exceed the offer of any other nationally advertised cash-for-gold provider by 25%.

Luhrman added, "Technology, experience and transparent, consumer-oriented service are what set us apart. We can guarantee higher payments to consumers because we are not trying to take advantage of anyone - we are simply trying to create a win-win scenario where consumers get value for their unwanted possessions, and we can unlock the intrinsic value of the metals themselves."

Mr. Luhrman brings over 35 years of experience to the enterprise, having founded Ohio Precious Metals Inc (OPM), which has become one of the largest gold and silver refiners in the United States. The Walt Knows Gold company has been evaluated by former Director of the US Mint and Supervisor of Ft. Knox, Jay Johnson, who commented, "My wife and I decided to sell some of our old gold and jewelry, so we sent it to Walt, because Walt Knows Gold. We were very pleased with the results. We got a check back in a few days, and it was for more than we thought. I know Walt, and Walt Knows Gold."

Christopher Hernandez is Director of Sales and Marketing for WaltKnowsGold.com