Interview with Tulum Hotel Association President

One of the industries that effect the Tulum real estatemarket most significantly is the hotel and tourism industry. In matter of fact, the entire Mexico real estate market is efected directly or indirectly to the activities of the tourist trade. In less than 6 years, it is expected that tourism will become Mexico's number one source of revenue for the entire country. So I thought it would be a good idea to post this interesting interview.

Hotel Association of Tulum President.

How do you consider that the touristic conditions can improve here in this region, what steps are being taken?
We have joined together, created a block to inform the associates and to take decisions, we are working closely with the city and the state to improve the situation with our tourist destination.

We have been effected tremendously by the lower visitors and we consider that the situation will begin to stabilize by the winter months.
Our organization is meeting with different departments who has in their hands the money of Mexicans, to see which relief packages or stimulus programs will be given to the businesses, in order to save the working positions and to protect the working class from the reductions in the work forces.

We have created an alliance with Chanal 30 of Tulum along with AIM Sports and Caribedicion; which are two important channels; one in Mexico about sports that is transmitted in the north, center, and south America. We are preparing to pass a series of spots which will be exhibited in different hours within the programing of these channels. The Tulum tourism is not a large volume rather a small quantity, and we are visited more by those people who wish to get in touch with nature and the culture.
We are confident that Tulum living will recuperate much quicker than many other part of the Riviera Maya. We have proposed to convert Tulum as its own proper product. Although we also participate with the Trust called the Riviera Maya, whose group we have worked with in order to fortify the image of the region and of this destination.

We have taken stepsto strengthen ourselvesand to bring new markets to Tulum Real Estate,and we realize that we have a very important product in our hands, a product that we will defend. We are aware that this destination sells itself and with a little help, we hope that very soon we will return to take up the same rhythm of tourists

What are the city and state participation of the governor of the stage?

The governor of the state has been very attentive to the situation through the Tourist Secretary.We have already had meetings, they have maintained us informed of the advancesand theactions of the governor of the state. The next Friday, the governor will introduce various series of stimulation packages designed for the investor, I am confident that thesestimulation packages willbereleasedand willcome to relieve the economies.

Everyonehere has seen that Tulum is a different destination compared to the others, we havecreated a commitment with ourselves and with our Tulum, for said reason the manner we have discovered is necessary to participate as a team, as a proven strategy that can impulse whatever project as long as the people who participate have a vision. We are aware that businesses give fruit in the future and in the long run. Like myfather always said, "why cut the green ones if the ripe ones fall by themselves"

What will you tell the businesses that have an interest on Tulum?

That they should take a look at Tulum, That they should view us with a capability of growth and that they see Tulum as a model place, the pride of Mexico, and those who have visited us, see an example of growth. I believe we can accomplish this with the participation of everyone. We are all Mexican and we should care for Tulum, each of us investing our grain of salt, finding a common project, walking proudly, andrealizing taskscorrectly. The people who will judge us will be our grandchildren, defining if we did the things good or bad

Francisco de la Torre has been working in Real Estate in the areas of Tulum and Cancun for nearly 6 years. Is a member of the Mexican Association of Real Estate Professionals and is the Sales Manager of Aldea Zama in Tulum.