Jumpstarting Your Business

It can sometimes be very common to find yourself stuck in a rut. Maybe you feel like you’re spinning your wheels trying to get stuff bought and sold. You’ve been using the yellow letters and, after screening them out over the phone you find they’re usually foreclosures or something similar but haven’t been able to close any. Yet after all the putting out signs, doing flyers, doing the yellow letters, you’re still getting very few calls. Maybe you just need some ideas of how you can streamline things a little bit better so you’re not just spinning wheels as much.

It's difficult for anyone to provide insight without knowing exactly what you are doing, how you're doing it, or what you're doing wrong if anything. Sometimes you don't really need that many deals, you just need to recognize the deals when they come your way. The average person in this business really doesn’t get that many calls without finding a deal there somewhere. What it all has to do with is not only what you do for marketing, but what targets you target.

You see, you reap what you sew. If you go on radio for example, you're going to get a lot of wasted junk calls. But what you're looking for is the small percentage that comes through that makes sense. It only takes one good lead, one lead out of several in today's market place and it can beat out any job you can do.

So, if you're in a down time right now and you're not getting enough calls, I'd take a look and see what you're doing. Find out what part of it is working and then quickly look and see what's not working. You can try something different while keeping what is producing the calls.

You can always stand to beef up your marketing. Everybody sooner or later falls down on their marketing and then business starts to decline. We look for all the other problems that aren't existent. Step one is locate prospects. The minute you stop or slow down, you will experience a domino effect all the way down the line.

You can try running yellow pages ads that you don't have to keep doing over and over again. Anytime you have to keep doing things over and over again something always gets in the way. Only thing to remember is that you likely won't get very many calls from the ads in the yellow pages. This means that you shouldn’t spend a lot of money. Just take a look at what you're doing, make a list of gorilla marketing techniques that you've learned and start implementing something. The yellow letters tend to produce a lot of calls but most of them are junk. You're only looking for that one or two that isn't junk. You're always going to get a majority of people calling you who want full value for their house; it doesn't matter what you do.

For additional information on real estate investing and the hot foreclosure market, I recommend joining Ron LeGrand's Millionaire Maker Newsletter The newsletter itself is loaded with great tips and resources, and he's usually giving away something free like a CD or something that generally has a lot of great information on it.