As refreshing as milk, as fresh as TruMilk

Cow milk is an essential source of nutrition for everybody. It is one food product that is consumed in every household. To cater to this need, it is sold commercially all across the world. Globally commercial dairy farming uses high-end automated milking equipments for not only increased milk production but also to ensure high hygiene for healthy consumption. Milk as a healthy drink is possible only when it's fresh. While there are many brands in the market that promise the freshness in their milk and also one that protects the health, there's only one brand - TruMilk - that's true to its name.

Before starting to dig up facts, it is important that we first understand what we mean by ‘freshness of milk'. A glass of milk should be refreshing. This is more of a state of mind than something that is found in the taste. It's a feeling of complete peace of mind that the milk is from a known source and milked under hygienic conditions. The question is, can any brand promise that? During our fact finding on TruMilk, we found that there is one difference that clearly stands tall against all other milk brands available in the market. TruMilk is entirely a product of Dairy Pride, a subsidiary of Macro Dairy Ventures Limited (MDVL). Which means, unlike other brands, the milk is not collected from numerous third party sources. Many a times, these various sources get the milk from not only cows but from buffalos too. TruMilk is milked in their own farms, from their own herd, residing in their own facilities. This is an very important point because the moment the process of collecting milk from various third party sources is eliminated, common adulteration and contaminations are eliminated, there's more control on the quality, more control over hygiene, more control on how soon it reaches the consumer.

Since the herd is housed in their very own state-of-the-art facility, it is possible for Dairy Pride to maintain the highest level of hygiene and quality control. The entire process of milking is also 100% automated so there are no chances of contamination from human hands.

TruMilk takes the least possible time to reach the consumer as compared to other brands because there is no question of collecting milk from collection centres or any other centres. The milk extracted from the cows is immediately refrigerated and the temperature is maintained at 4 degrees and it remains all through during storage and transportation. Keeping it as fresh as it can be.

All in all, the idea of drinking TruMilk is truly a refreshing idea. The consumers can trace the source of the milk and be sure of drinking to their health!