Chair Massage is an Effective Marketing Tool for Trade Shows in New York City

New York City is a top destination and hub for the world’s most prominent companies. It’s no surprise that New York’s metro area convention centers and large venues are booked with trade shows featuring the latest innovations and products for a wide variety of applications, spanning across numerous industries. Spaces at these events are often limited and exhibitor’s fees alone can cost thousands of dollars. Advertising, furnishing and operating a trade show booth is also costly, and the price for transportation and lodging of employees comes at a premium.

With all of the time, effort and money spent on promoting a company’s products at a trade show, it is imperative that the booth stands out among the crowd. Most corporate trade show booths offer brochures and promotional gifts to entice visitors to spend a few moments hearing about what they offer. However, these tactics are proving to be less effective as a means of attracting and retaining potential clients long enough to see a product demonstration or to hear the sales pitch. More often than not, visitors will give most corporate booths a passing glance and pick up a brochure or free pen, and then continue on their way. This makes it quite difficult for the sales team to assess whether or not they have made a lasting impression, or generated a quality lead. Spending meaningful face time with a potential client is the most effective way to produce valuable sales leads.

Offering a free chair massage at a corporate trade show booth is an enjoyable and cost effective marketing tool aimed at providing an exhibitor with increased visibility and face time with future clients. The massage chair is easily set up and is ideal for a trade show environment because a fully functional station can operate in a very compact space. Chair massage therapists do not use oils or lotions, which eliminates the need to undress. The massage is performed over clothing and sessions last for an average of five minutes. A New York chair massage is an excellent draw to a company’s booth because most trade show visitors have traveled a significant distance and are on their feet for extended periods of time. These factors can cause visitors to feel fatigued and lacking focus, which take away from the impact of the marketing message. A free massage is always attractive to weary trade show attendees, and many will wait in line just to receive one. A small crowd gathered at your corporate booth will attract more attention and the time that guests spend there will increase exponentially. Your sales team will have an extended opportunity to meet and speak with potential clients as they wait for their free chair massage, resulting in a positive effect on the number of quality leads they can generate while providing increased exposure for your company’s products.

Chair massage is also a great way to garner positive name recognition for your company and products. A short, thorough session soothes aches and calms anxiety. Recipients feel relaxed and invigorated with an enhanced sense of well being. These feelings are long lasting and correlate directly with the company that provided them with the enjoyable experience.

Brandon Thomas is a nationally certified massage therapist and founder of JoyLife Therapeutics. JoyLife Therapeutics provides chair massage, corporate massage, office massage, special event and trade show massage throughout the US.