Bharatbook.com : Fitness Equipment Market Opportunities for India

Fitness Equipment Market India Report ( http://www.bharatbook.com/Market-Research-Reports/Fitness-Equipment-Market-India.html ) gives key developments and Indian distributor of Fitness Equipment.

Indian Fitness Equipment Industry experiences healthy growth
We launches its Fitness Equipment Market - India report covering the fitness equipment industry. The market is witnessing significant growth as Indians increasingly become health and fitness conscious. The market is estimated to be worth INR 12.5 bn in 2008 and is expected to reach INR 63.3 bn by 2012. The end-user segments include individuals using fitness equipments at home and institutions like health clubs, corporate houses.

We the knowledge consulting solutions company, announces the launch of its report - Fitness Equipment Market - India. Rising health consciousness among Indians, growing demand from corporate houses and entry of foreign fitness chains/clubs has created a dynamic market for fitness equipment manufacturers, importers and distributors. A large share of the fitness equipment available in the market is imported from the US and Europe. Foreign brands are known for their quality and durability in Indian market.

The report begins with an overview of the market including the market size, growth, key segments and type of fitness equipments popular in the market. Factors driving the fitness equipment market are highlighted and a brief analysis of the major issues/challenges hindering growth is also included. An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, growing demand from corporate houses, entry of foreign fitness chains/clubs, reduction in prices and import duties and real estate boom. The key challenges identified include lack of R&D facilities in the country, lack of consumer confidence in Indian equipments, lack of good fitness trainers and lack of space in residential complexes. The key trends identified include health chains entering equipment retailing market, introduction of innovative products and emergence of new distribution channels.

The major trends observed are health chains entering equipment retailing market, introduction of innovative products and emergence of new distribution channels. Competitive landscape highlights the market entry route for foreign players and government FDI policy. Major foreign players, domestic players and distributors are also identified including their product portfolio, partnerships and market strategies.

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