Hook the website visitor

A website must behave like a platform that does not allow the visitor to move astray once he has logged on to it Good web design must be like a blockbuster movie where people engage themselves seriously in the lost world. Website design must make the visitors engage in a further process that leads to the visitor fulfilling the purpose from both ends: The goal of the firm, as well as the customer.We see these things, on many day-day sites that we bump into.

A registration form
This form contains the user id, password, residential and personal information. This can be used to study the person’s background, likes and dislikes. The information about email id, etc may also help you to forward newsletters and updates to the patrons. The information is to be kept personal and there must be a note on that.

Discussion forum
There must be a forum where customers can post their common questions and get answers to them. This must be a commonplace to inform visitors about the specifications about the websites offerings on a personal note. The people here must be able to have a communication platform where they read peoples feedback and queries and at the same time post their own questions.

A chat group
Several websites put a person for support services and he chats further with the visitors and customers. However, some others allow chat room facility on the website itself and users hook on to it, get information about their queries, network with people with all views, and have a mutual gain.

Feedback column
There must be forms or columns specially designed for people to sent their feedback about their expectations and their reviews about the product. The webmaster and the organisation must be considerable enough to genuinely look into matters of grievance to customers and solve them.

Lucky dips
There can be several competitions and throw away packages. This will hook up customers and advertisers to your website like moths to a flame and help your business to progress. You can also get important numbers and mail ids of people and get them to patronize your business through regular correspondence to them.

Announcements
There can be an announcement column for new launches and products. You can thus provide a medium to users for new launches that behave like an atrium of a multiplex. Ensure that you make the product information available to your customers. Announcements on special discounts and sale can also be put up here strategically.

Review columns
Food and movie business websites offer a review and rate their menus and flicks. You can also use a review and rating column and help customers to come back to view it. This will also help your customers to know the best offers. He will also get to know the most rated and liked products and launches.

Blogs
There can be a facility of making blogs provided by the website.

Classifieds
You can also put up links and advertisements for your users.

David Hunt is a senior partner and experienced web developer with Blue
Light Labs Multimedia Inc. an
Atlanta web design firm and Atlanta Web Development
Agency Georgia