3 Key Domain Naming Strategies to Dominate Online Niche Marketing

You have thoroughly done your keyword research, and have decided on which online niche marketing segment to conquer. Next stop, let us buy that domain name. Yes, today, you shall be naming your new-born baby…

3 Key Domain Naming Strategies are outlined below.

Memorable but Meaningless vs Direct & Purposeful
One approach is to make your domain name creatively memorable but which may not or does not indicate the content of the site. Psychologically, this is to deliberately induce high recall and mind share of your domain name.

For instance, you might have a site named (hypothetically) “blackocean”. Readers will remember the names, but on first glance at the search returns, they won’t know that your site is about shark conservation. Alternatively, you could use a more direct domain name like “SharkConservation” instead of “blackocean”. Notice too that I tend to “Cap” the S and the C for cognitive recognition purposes.

Where Your Core Keywords IS Your Domain Name
You may choose AntiqueTeakFurniture dot com for the obvious reason that your site covers all about antique teak furniture content. Do note that naming your domain is comparatively easier with niche markets as your subject matter and your keywords are more focused.

Search Engines have Preferences too?
It seems that search engines used to give comparatively greater preference to domain names ending with abc.com, abc.org and increasingly, abc.NET as well. The situation has ebbed recently, as probably due to the fact that there are an explosive number of internet sites in the recent two years.

But for the “human” perception, abc.com implies commercial sites, and abc.org gives the perception of an official, authority site. However, authority sites are sites with great amounts of good content regardless of their top level domains and it takes a lot more than a domain name to give authority. Well, maybe, not all Dots are created equal in the eyes of search engines!

One thing you will learn over time is that search machines don’t like froth. They crawl for relevant terms, so having a more meaningful and direct domain name is important.