Opt-in Email Marketing List

Opt-In Email Marketing List:

Many of you have heard that the money is in your list. This is not entirely true. Eventually the money is in their wallet and your goal is to get it in your wallet by providing an excellent product. Today I will be focusing on building a list because many affiliate marketers do not realize this is important for them as well. In traditional online marketing it is a huge focus. It must be for the savvy affiliate marketer as well.

Have you ever seen a game of baseball? I bet you have, and you may have noticed that the batter has three ways to move on. He can make the hit, get struck out or get walked. How often do you think he would score, or even get on base if the first pitch was the only pitch? Not often if ever. Yet this is the way I see so many affiliate marketers approach the sale.

Here is what I mean, many marketers will set up with a great product that tons of people need, and they go to a free traffic exchange, load up the affiliate link to that one great product. They swing and hope it is good because they will never ever see that prospect again, except by lucky chance maybe. They do not take any time to talk with the prospect and tell the potential customer what a great product they are about to see. This is a major mistake that almost all affiliate marketers make when starting out. I did it too, do not kick yourself now. My goal is to show you a better way that increases your exposure and helps you create larger profits from here on in.

You probably already know what you need to do, but you probably have not done it yet. What you need is a landing page. If you are not familiar with the idea here is the concept. You send them to a page, either hosted by a company that specializes in getting the email address for you or a page on your website. Your webpage may be for collecting emails or for pre-selling your offer or both. If you want them to part with their email then you need to offer a special free gift to entice them. The company that specializes in getting the email addresses is your best bet.

This is your chance to have more than one bite at the apple, or more than one at bat. Like a batter if you do not make the hit the first time you take another swing. While you have their email you should give them plenty of good information, build rapport, and develop yourself as a trustworthy friend who happens to recommend items to them from time to time. Give helpful information. The less you focus on your needs and think about their needs the better your deposits will be. Only sell them what is in their best interest. Give them lots of helpful information and they will love you. That is the secret to being successful in the opt-in email marketing business.

Please remember, never SPAM. If they opt out then let it go, though you should send them a sorry we were not meeting your needs last note. Some people will re opt-in if you are professional. I also suggest that you do not send them too many emails at once. You will have to gauge this for yourself, but try to treat them like friends you care about more than dollar signs. I wish you the best of luck in your endeavors.

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Mike Allen, 32, Internet Marketer and author of Affiliate News at
http://affiliatenews.bravehost.com