Waking Up The Sleeping Affiliate

You already know that you spent a lot of time marketing to attract people to your multi-tier affiliate program. In fact, you may have signed up a small army of affiliates or sub-affiliates, and you're real excited.

So why aren't you making any money?

The reason is simple --- and pretty obvious. Marketing is a never-ending tool.

Are you "marketing" the products yourself or just working as a super-affiliates? If you are not marketing the products, how can you expect someone else to?

If you are, have you been successful at it, and is what you are doing "replicatable?"

Now that you've found your sub-affiliates, are you marketing to THEM?
I've found that 1 out of 10 affiliates in any program will never do anything. A small percentage will take the ball and roll with it. Some will never do a thing. Others may just post an affiliate link somewhere and hope people click it.

Let's turn those odds in our favor. It's time to wake up those sleepers - and maybe you're one of them yourself! If that's the case, it all starts with you.

The Wake-Up Call

A lot of this is common sense. The problem is that common sense oftentimes goes out the window. Cyberspace is a large place and it's easy to get lost in it. We've got to make it easy for people to find us. So the first wake up call goes to YOU.

Ask yourself this: Why to people join affiliate programs? All other possibilities aside, the answer is to make money. So how do we make money? Through our own sales, and in a multi-tier program, on sub-affiliates sales. Easy enough. Unfortunately, all this doesn't happen by itself. Let's wake up.

1. You need to become successful at being an affiliate yourself. If you haven't reached that point yet, find people that are and follow their lead. If you are not successful at it, you have no right to believe - or expect that others will be. Yes, you might get lucky by finding a superstar, but odds are that you won't - unless you play the game. Learn how to sell the product online - and offline if appropriate. Learn what works, and what doesn't. Most affiliates have some kind of control center where you can find links and resources on promoting the product. How much time are you spending on this?

2. Once you've reached a level of success, you've got to market to your sub-affiliates. Let them know they are not alone and that what you are doing is easily replicatable. This means that you have to stay in touch with them.

3. Develop a weekly or monthly newsletter with tips, techniques and suggestion. The sleepers need to be repeatedly reminded that they registered as an affiliate. They also need to be repeatedly reminded that they want to make money. You do this through motivation. Make your newsletter upbeat. I avoid "rah-rah", but still try to get them excited about the opportunities that are there.

4. Let them know that you are there to help - and respond to their questions promptly.

The more you know, the more you valuable you become to others. That's the secret to replication. As a teacher to others, you can help others to avoid the mistakes, traps and pitfalls that perhaps you made in the past. This will reduce their frustration and increase their production.

It's time to wake up.

Vincent J. Miele is a consultant for Allegro Multimedia. For more info, please visit http://www.pianowizardaffiliates.com