3 Ways To Use Blogging As a Marketing Tool

Nowadays, bloggers are seeking to make money from blogging focusing their interests across multiple revenue streams. Ok, let’s go directly to the point.

Key # 1.- Add Good Content
The king on Internet is content. Great content is always better than any ad. Todays people are not interested on reading ads. If it is only a website that just sits there doing nothing, you can be sure that the reader is going to leave your blog as fast as a thorn.

You need to select a topic that you would like to talk about in your blog and this way add some content about it. Bear in mind that to be successful, your content needs to be useful and unique to your readers. Bring together both elements in your content, Useful and Unique and you will be closer to a successful blog.

You can ask how can I know that this is a good content? Your readers will quickly discern if you are or not passionate about your topic. The main questions you have to ask are: Is the Topic Popular? or is growing or shrinking? what about my competition?. Please don´t go for the most popular topics unless you know the competition you are facing!
Here are some places to check out on your topic, looking for some news about it: Google News, Yahoo! News, Technorati and Blog Pulse (among others).

Key # 2.- Use various streams of income
Advertising Programs - One good way to make money from your blog is with Google Adsense placing Google ads on your blog. Whenever someone clicks on one of the ads on your blog you will get paid per click. A more recent addition that many are using successfully are Chitika’s eMiniMalls and Amazon.com.

Another streams that work for some Bloggers, are donations and text links ads. Sometimes if your content is free, you can give your visitors a means to voluntarily contribute, of course if they wish. It converts a win-win game. Donations could be a good stream of income.

On the other hand, if you want to receive a fixed amount per month from people interested in your blog you can use also "text link ads", putting some links in your page with their products.
Key # 3.- Generate traffic
First of all you must know why you want more traffic to your site, because traffic itself means nothing, unless you want it to convert prospects to buyers, and obviously track them.

I suggest you two ways to do it. The best way to have a lot of free traffic coming into your site and have a high-ranking on Google and the other Search engines, is having as many links as you can coming to your site from other sites, and more specifically from blogs. Do you know that search engines love blogs?. The interesting point here is that search engines give to the good blogs high rankings for the subjects they cover.

Other good method for promoting your website and attract more traffic is to write articles and submit them to article directories. You can edit your blog posts into articles and submit them to blog and ezine directories. You can also submit your blog and RSS Feed. This will increase your traffic too.