Directory Submissions - The Basics

Before you know why you need directory submissions or the need for hiring experts, you need to understand the basics of directory submissions. A directory is an online list of businesses, service providers, and other resources people search for online. Think of it as virtual Yellow Pages.

Why You Need to Make Directory Submissions

First, you probably have a website for your business. One of the goals of a business related site is to bring more clients for the business. Website traffic can be a good source for new clientele. That is, if you know how to harness the visitor traffic online. One of the ways to get visitors - the right kind of visitors - is to submit your website or articles to a directory.

Many directories don't charge you for article submissions. Nevertheless, their readership can fetch you the title of "expert" in your core area. They help you build a reputation within the industry. This is the primary reason directory submissions are so popular. Instead of hype, your customers come to you for in-depth knowledge and expertise. And submissions don't cost you anything.

Types of Directories

There are two major types of directories. Article directories accept only articles. Most article directories are general in nature. The advantage of using article directories is that your articles can reach high readership because the generic nature of the directory helps propel it to high search engine ranks.

A second type of directory lists businesses, service providers, retail outlets, and other niche areas. Some directories may cover all these niches. Other directories are specific to a particular business or industry. For example, blog directories list only blogs.

Follow Up

Directory submissions are rarely a one-time job if you want to remain high on rankings. Once you have made directory submissions, you need to follow up on it to maintain the effectiveness of your marketing campaign. One way to do this is to keep building links with other directories. You don't have to work at the scorching pace of the first campaign, but don't let it go completely either.

If you don't have the time or know-how for directory submissions, hire experts to work for you. They will track the monthly progress of your site, submit articles to directories, and provide you a detailed report each month. If at any time you want to make changes in the directory submissions or the process of submission, you can convey your instructions to the SEO team.

Types of Directory Submissions

There are two types of directory submissions. The first type is a one-time submission, where you submit your articles and URL to directories and effectively forget all about them. They work well if you just need a single PR blitz. For example, if you are promoting an event or the launch of a new product, a one-time submission is good enough.

But, if you are looking at brand management and building customer loyalty, you need to be more patient. Your directory submissions can be spread over a few months. This helps you cover more niche directories and gives you the flexibility to submit to new directories. Whichever type you select, directory submissions will help you enhance your business prospects as they are an effective tool in virtual PR and marketing.