Domain Name Aging

Most people are aware of the importance of having the right domain name and that it can help your overall ranking in the search engines. It is almost impossible to find the ideal .com domain name as it will already have been taken if there is any perceived value in that name.

As the internet has evolved and the cost of domain names lowered, there are few highly desirable .com domain names as yet unregistered. Thankfully there are many alternative domains available in the form of .net, .org and .eu as well as country specific domain names.

With so many alternative endings for a domain name it may be wise to look for the best available domain name for your business. There is great value in acquiring the most suitable domain name as it will clearly relay your product or service to both search engines and visitors.

Domain name registration is a huge business in its own right and there are many competitors aggressively looking to gain market share. There are many great offers as a result of this competition and consequently many people are registering multiple domains for the future development of websites. This brings us to the domain aging process and the apparent age filters applied by some search engines, in particular Google.

The aging delay applied on new domains is never clear, but it has been experienced by many newly registered sites. I have launched two websites and although the home page gets into the main Google index, there are no further results showing for quite a few weeks.

My initial site took just over 6 weeks to start appearing in the main index and has subsequently undergone frequent fluctuations in rankings. I am currently awaiting any pages to appear for my article based website despite frequently being scanned by Google. I am expecting it to be quite a few weeks more due to the fact it is a more general based website rather than my original one that was more targeted.

This domain aging process will cause many frustrations on the part of the webmaster and there is nothing that can be done to resolve this. My advice for people, who may feel their new website should be ranking highly but doesn't appear in Google, is simply to have patience. The best thing you can do is actively promote your website, continue development and in time Google will catch up.

Planning for new websites will also be essential. The technology available enables people to pre-launch their site to overcome the aging process. Simply making a Blog available on the domain and updating people on the developments may be enough to offset any aging delays. In addition, domain parking and domain incubationservices are available that can lead to the domain overcoming any age delay problems.

Overall, if webmasters remain calm, continue building their site normally and plan to account for the domain aging process, then they can quickly start receiving targeted traffic from search engines when their full site launches live.

It must be noted that domain aging does not appear to be in affect on the other two major search engines, Yahoo or MSN. Google may have put this in place to help prevent spam campaigns from artificially affecting search results and enabling their technology to detect and penalize the spam. Needless to say, whatever the reason, it still causes many webmasters a lot of headaches and frustration.