Autoresponder: - The E Tool That Does The Work When You Are Sleeping

What is Autoresponder?

This is an e tool that controls the distribution of your emails as well as handle the opt- mailing list. It allows you to create, in advance, a series of messages and then set the times, or intervals, that you want them to be sent to your list. The best part is you only have to set this up once; the whole system is automated for you.
Advantages of Autoresponder.

(a) Building of list: For you to increase your success in online sale of your products or getting more customers for your company services, building a list (list of email addresses) cannot be over emphasized. For this reason, you can give away free e-books, special reports, ezines, etc and make your subscribers drop their names and email addresses before getting them. This can be achieved through Autoresponder.
Note: the more viable list you have, the better your success.

(b) It saves your valuable time: Imagine you want to send (personal) messages to 500 people or more! Imagine how strenuous it will be for you to be sending it one by one because you want the mail to be personalised so that the receiver will not see it as bulk mail for people give more attention to personalised mail than bulk. The auotoresponder does it with one click of the mouse and within a minute all your customers have received their personalized massage for it will substitute individual name.

(c) It ensures trust and respect from your prospective customers: Many customers are impatient to receive answers to their numerous questions, it gives immediate response to some preset frequent questions and also thank you message to them to give them confidence that their requests will soon be attended to.

(d) It enhances your sales: With Autoresponder you can create in advance messages, may be in three or five days intervals and send them to your list to presale your products for it has been proved that 65% of web surfers do not buy product at first. This will make them to have confidence in you to buy or call for your service

(e) It gives you rest of mind: It reduces time spend to monitor and send your mails because your autoresponder with preset massages will assist you and you will have time for other businesses and your family. The good aspect is that it works 24hrs in day, 7 days in a week and 52 weeks in a year, anywhere in the world even when you are sleeping.

Factors To Consider Before Choosing Autoresponder.

(i) Ability to handle separate lists: You may have different lists for different products or services; therefore your autoresponder must be able to maintain the lists separately

(ii) Ability to integrate additional lists (email addresses outside your autoresponder) to your existing ones.

(iii) Provision for your customers to be able to unsubscribe if they are not interested in your ezines or mailing lists again.

(iv) Ability to send unlimited numbers of messages at different intervals to your targeted customers

(v) Who is going to host your autoresponder? Is it going to be hosted by you i.e. locally (on your server or your computer) or other third party (on someone else computer) Note: if other party hosts it, there will be high level of technical support
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(vi) It must be reliable and work efficiently.

(vii) Customisation features for designing your web response forms.

(viii) Personalisation capabilities for including your prospects name in your replies
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(ix) Statistics to track your autoresponder requests and ad distributions.

(x) Unlimited changes to your autoresponder messages and ad copy