Best Time to Send a Promotional Email

The responses from bulk email marketing messages vary from time to time; therefore it is very important to know when to send promotional emails to your potential customers. The answer is from "Tuesday to Thursday" because on these days email open rates are higher as compared to other days. But when we go in detail then there are many options to consider before sending out a bulk email campaign. Before deciding when to send your emails to your potential customers you need to answer the following questions.

When do you want the recipient would receive your email message? How long your email would take to reach its recipients? Do you have the resources to send emails continuously according to the delivery schedule? Marketers need to understand that timing is critical when delivering email.

Before sending your message it is very important to speculate when your recipient will receive it. You need to schedule your bulk email marketing messages in a manner which maximizes open rates and calls to action. According to latest analysis, mostly people read promotional email between 10 am to 5 pm from Tuesday to Thursday. Moreover the time of opening your email message also depends on the nature of your business that whether your business is product based or service based.

You should consider the time zone of your marketing area. You should know when people start work and when they leave because it will give you idea that when and at what time you need to send out a bulk email marketing campaign. You need to analyze demographics of your targeted market and the routines and habits of a particular demographic. What is the economical condition of the people? Is the internet available in the area of your marketing campaign?

The type of message being delivered is also important while considering the right time to achieve the right response from the market. If your emails or newsletters are related to current events then they should be delivered as quickly as possible, corresponding with the said event. Promotional and sales emails can be sent at any time because they just provide information about your products or services. Frequency of email messages is considered to be extremely important as well. You do not want to spam your email lists by sending them too many emails.

You need to consider the duration within which your bulk email marketing messages will be delivered. What kind of technology is being used by the company and how many emails can be sent at a time using this technology? You should also understand the "Queue" factor, if applied on your email messages. The procedure of sending emails is different from ISP to ISP so you should have good knowledge of that to continue your marketing campaigns successfully.

Khurram Zaveri is a well known mass email expert. He is the creator of Spryka ePostMailer, the bulk email software.