Peak 5 Benefits of Email Marketing

A good email marketing
campaign may help you:

• Augment Your Sales Conversion


• Generate replicate Sales


• Up-sell and Cross-sell commodities and Services


• Put on Valuable Feedback from your Visitors


• Drive Web Users to Make Offline purchases

1. Augment Your Sales Conversion

Regardless of how good your commodity or service is, really most visitors to
your site won't convert into sales on their first visit.

Actually, research indicates that it takes the average shopper up to nine visits
prior to they'll make a buying
decision. In other words, every effectual sales process needs an element
of repetition.

Think about the times when you've picked up a new commodity at the supermarket
after seeing it advertised on TV a dozen times. Or a time where you've visited
a novel local restaurant after driving past it each day on your way to work.

That's repetition in action, but dissimilar a 'bricks-and-mortar' retail store,
there is no 'drive-by' traffic on the Internet. In a lot of cases when someone
clicks on the little 'exit' button in the top right hand corner of the screen...they're
gone eternally.

On top of that, there are many ways someone can get distracted while visiting
your website. For instance, let's say you run a website selling baby prams.

A mother is surfing through your site and finds a commodity she likes - but
prior to she gets a chance to add the item to her shopping basket....,a few
distractions occur:

• The calling bell rings


• She closes the web browser by mistake


• She receives an important email

In spite of of the reason - if she leaves the site there's a 90% chance you've
lost the sale...except you've managed to capture her email address.

If you've got her email address, you get a second chance. You may email her
with:

• Your weekly newsletter
  


• Your free report on the topics of your marketing

The bottom line is, capturing an email address gives you a 'Plan B' and permits
you to follow-up with someone after they've left your website.

2. Generate Repeat Sales

Getting novel customers is hard work - it's also really classy. Actually, it
can be up to eight to ten times more expensive to acquire a novel customer than
to sell to an existing one. To get new customers, you have to factor in the
cost of advertising, educating and selling to them.

Thus, a big chunk of the first sale is simply recouping the costs you've outlaid
to obtain the customer in the first place.

And while novel sales are great, we can't emphasize sturdily enough the value
of repeat sales. Too frequently, businesses focus only on the initial sale and
forget about the lifetime value of a customer.

Keeping in touch with customers on a normal basis via email allows you to generate
repeat sales which may be up to four times more profitable than the initial
acquire.

A good email marketing
campaign will augment the frequency of repeat purchases from your existing
customers.

3. Up-sell and Cross-sell Products & Services

"Would you like fries with that?"

McDonalds makes billions of dollars each year from this basic up-sell.

When appropriate, email provides a huge opportunity for you to up-sell and cross-sell
your products and services.

For instance, if you run a website that sells tennis gear, someone buying a
novel tennis racket may also be interested in tennis balls and other accessories.

By using simple email marketing
software, it's simple to create a series of email messages (known 'Auto-Responders')
that will automatically follow-up with provides on tennis balls, tennis shoes,
tennis clothes and so on.

If you're selling a service, like dry cleaning, once a customer has made a first
purchase you can use email to follow up with related services, like ironing
business shirts and stain removal.

This essential technique by itself can easily add an extra 30% to your average
order value and is used by almost all major companies online.

4. Gain Valuable Feedback from Your Visitors

Customer feedback is an invaluable tool for any kind of business. This feedback
lets you to resolve:

• 
  What products and services to give


• Who to aim


• What the market is willing to disburse

Email in meticulous provides your customers with a distinctive opportunity to
give honest feedback. Unlike face-to-face interaction where people may be shy
about voicing their true feelings, email lets them to get right to the point.

By using email as a feedback tool you may adapt to what the market wants and
enhance your business.

5. Drive Web Users to Make Offline Purchases

Astonishingly, email marketing
is often a catalyst for web users to go and make a buy offline. When surveyed,
59% of email users said that they have made a buy offline after getting an email
promotion.

Why? At times a user will find something they want online but they require it
straight away and can't afford to wait for delivery. Other times, the product
may need to be demonstrated (such as treadmill) and they want to see, touch
and feel the item.

If you run a conventional offline business you may use email
marketing to drive foot traffic through your door.