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Home » Internet » How to Build Your Opt-in List from Scratch

eheyl
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How to Build Your Opt-in List from Scratch

Submitted by Erik Heyl
Mon, 1 Jun 2009

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If you're thinking of starting an business or just want to make a small bit of extra cash, one of the best ways to do is is by leveraging the power of the Internet. After all, between network marketing, cost per action, pay per click, Google Adsense, blog or website selling, coaching, creating your own product and affiliate marketing (and these are just a few), you certainly do not lack for choices of how to make money online. The key is that many of these require a list of prospects to see fast profits. And if you're new to the Internet marketing game, you may be wondering how to build your opt-in list fast.

The first thing you as a new marketer need to understand is that there is no "magic pill" on the Internet. Before you do anything you need to do your research on your chosen niche. What you want to do is start branding yourself as the expert for that niche. You do this by writing (or video), useful content that will help others. Another key thing to think about is your keyword research. Get this right, and you've got it made. Get this wrong and you're in for frustration. But how does this lead to how to build your opt-in list?

Simple. In order to have a list you first need to identify your audience or target market. You need to find what problem that these people have and provide a solution for that problem. However, you also need to build trust. After all, you can't just go and spam your website everywhere. These days, people want value for their money. And as we all know, they will buy from marketers they trust and respect. This is how you build a responsive opt-in list.

You might be wondering exactly how to start providing the content that people in your niche want. One way is to ask them what their biggest issue is right now. Once you've found that out, do some research. This can be from Google, article directories and so forth. Once you've got enough information together, set up a simple page and TELL people what value they will get if they sign up with you.

And then proceed to give them that value every couple of days. Take your time here as you want to be sure that the information you give will truly add to people's lives and is correct. Your reputation is paramount to building a successful and responsive opt-in list.

If this sounds like work, it is! But this is just the start, for you have to setup your auto responder series as well. What's that? An auto responder series is just what it sounds like: a series of messages delivered to everyone on your list at a specific time, in a specific order. These messages are usually spread out over several days with a day or so in between them, sometimes as much as a month.

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Naturally, there are other things that I've not covered here due to space. If you want more information on a method that will help you build your list fast, go to how to build your opt-in list.


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