Important steps and guide to create and maintain sites in Google

This article will guide you through the important steps on how to create and maintain sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. I am going to review 5 areas at a time.

First things first…the domain name dilemma
your domain name should be brand able. Keyword rich with hyphens type of domains are not longer relevant. Focus since it is the one searcher will enter when not sure about extensions, and is the easiest to brand. As far as registering it, do it for more than one year since this helps with the “trust box” in Google. If you have many related domain names for the same content it is always good to only take one as the main domain and to redirect (301) any others to it. This way, you can make sure not to have duplicated content issues.

Less is more, when it comes to web design.
Your text content should outweigh your html code. Make sure your code is “search engine friendly”. That is a big different with being W3C compliant. The W3C is too limited, and a lot of code warnings will appear with perfectly acceptable code. Their validation system is simply outdated. You want to be search engine compliant, not W3C compliant. Keep this in mind.

Javascript and CSS in code or out
Good question. JavaScript and CSS should be in external files. They will increase page size otherwise. Especially when having the same code for menus or styles on multiple pages, when this can be easily fixed by doing it externally

Demystifying the page size limit there is NOT page size limitation here. There you have it. The 101kb limit thing is absolutely incorrect. But do not take this the wrong way. You need to make sure the size of your page is about 40K on average. Up to 50K is OK. Consider loading time as a factor, and the text/graphics ratio is very important. Keyword refinement, the outgoing
following the previous though After your initial research, primarily of some data you have form various keyword tools, you need to rely on your web analytics to see how focused your optimization is based on your visitors. That is what “outgoing” means here. You need to look at this information, especially search engine and searcher behavior, and refine your optimization even further, for the cycle of your site.

The importance of content tagging
this is basically bolding or italicizing of keywords phrases in content. Don’t overdue it. It is recommended to use it for user experience mainly. Doing it right will bring good benefits.

Article marketing and its impact
writing articles is a great way to add fresh content to your site that is worth linking to. Now, for a good optimization of the content, add your keyword phrase within the first 20 words, at of the page. Optimize one main keyword phrase per page.

Web hosting solutions and their impact.
Use your own dedicated server whenever possible. Make sure you have a static IP address assigned to either individual domains or groups of domains, and make sure that it is clean, by not being in any blacklist.

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