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Home » Internet » Online-business » Advantages And Disadvantages Of Article Marketing

dominictay
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Advantages And Disadvantages Of Article Marketing

Submitted by dominictay
Wed, 4 Mar 2009

Article marketing is perhaps the best traffic generation and promotional tool online. However, it is not without its flaws. In this article, let's discuss the pros and cons of article marketing.
nPros
n1. Generates long-term targeted traffic to your site. The key here is to increase the number of sites linking back to yours. These incoming links will accumulate and slowly improve your ranking in the search engines.
nThe more the backlinks, the higher the rankings.nn2. Skyrocket credibility instantly when people search for more information about you using the search engines. In fact, this is a fast trick to determine the credibility of the source and if they are truly an expert in their field. Just search for their names on your favourite search engine.
nIf you can't find any information about them, it's most likely the person is not credible. It will be fair to take what they say or what they sell with a pinch of salt.
n3. Useful traffic generation method. Article marketing is able to drive targeted traffic to your site. That would be helpful, isn't it? Why?
nBecause you have just pre-sold to your readers your idea or product through the article you wrote!
nCons
n1. Takes time and a certain level of writing skills. Article marketing has two long (and boring) processes - article writing and article promotion.
nSince many internet marketers are not trained in article writing, they will find article writing a wee bit challenging and tiring at the same time.
nAnd let's not forget article promotion - it takes up time too. Think about how much time it would take for us to look for article sites and publishers to syndicate our articles to.
nI hope you've benefited from this article.

 

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