How important is Google page rank

How important is Google page rank

There are millions of articles on the web that teaches people how to increase their page rank. Some of these articles have gave Google’s page rank a very high importance by presenting them as the most important thing a website owner should look for.

In order to determine whether Google’s page rank is really useful or not we have to look at it from two different angles. How Page rank affects your website’s traffic and how does it affect the sales of your products. After all, the only sources of income you can get out of a website are advertisements (which depend on traffic) and selling products (either selling your products or selling through affiliate programs) so it makes absolute sense to examine those two major factors since they are the ones that are responsible for your website’s revenue.

How does Google page rank affect your traffic

From the experience I have in the E-business world and after developing many websites that generate respectable monthly income I can confidently say that Google’s page rank has a minimal effect on your website's traffic or even a non existent effect.

What determines the position of your website in the search results are hundreds of factors that might include the page rank In between them. I have seen tons of websites having a page rank of Zero yet they are being displayed on the top 10 results in Google’s search.

I also ran a website that jumped from a rank of zero to a rank of four without any noticeable increase in Google’s traffic. So the conclusion is, Google’s page rank might be having a little effect on your search engine’s traffic but this is effect is so small that it cannot prevent a well optimized website having a rank of zero from appearing on the top of the results.

Hoes does Google Page rank affect your sales

In my article, how to increase my EBook sales, I described how trust can be the most important factor that lets a visitor buys your products online. The more trust you can build in the visitor the more likely is he to buy your product. Some consumers, but not all, can trust websites that have a higher page rank because it gives them the feeling that their money isn’t going to be lost.

The “S” word scares most of online users and that’s why they never buy from a website unless they make sure that it’s not a Scam. A higher page rank also helps users know that Google respects your site and so this gives your site and your products further credit.

Is Google page rank really useful?

Yes it is, but not when it comes to traffic, it can only help consumers perceive your website in a better way and it can help them have more trust in it. To summarize this in one line, Google's page rank may not affect your traffic but it will defiantly affect your sales and the way people perceive your website.