How Much Do You Know About Google?

Why Google is Popular

Google is one of the most popular search engines used today. Why is it so famous for internet users and webmasters? Internet users prefer Google over other search engines due to its highly pertinent search results. It provides results in an instant – which gives users added advantage. The speed at which it comes up with its search results can be credited to its complex text matching algorithm and the PageRank system it employs.

Google is distinguished among webmasters and online business owners because of the practical ranking system it makes use of. It shows sites in order of importance on the search results, thus, making it easier for webmasters to optimize their sites in order to gain higher ranking position. Another edge that Google has is the speed at which it crawls or spiders a site. New listings do not take forever to be included in Google. It also re-indexes the sites every month to record the changes made on the sites.

Google’s popularity makes it so attractive to webmasters and online business owners. Google can really drive countless traffic to your site. This is exactly the reason why you should know how Google works – to be able to optimize your site according to Google’s rules.

How Google Works

Google uses algorithm to rank a site and all its pages. The algorithm has two main parts:

* Text Matching System; and
* PageRank.

The text matching system is what Google uses to find pages that match to what the searchers are looking for – through the words they have keyed in on the search box. The PageRank, on the other hand, is what Google uses to determine which among the million sites is best for a particular keyword. It is the ranking system of all the pages listed on Google.

More of Google That You Might Not Know

Most webmasters believe that the only basis of Google in ranking a site is the number of incoming links or “votes” that a certain page has. What they don’t know is that Google also analyzes the rank of the page that casts the vote or the link.

Google also takes into consideration the number of links on the page that links to your site. If your site (A) receives an inbound link from site B, Google will also consider the number of votes that B casts on other sites. If there are 100 links on the page, your site will only get 1/100 share of PR.

These are some of the facts that you may not have known – or probably know but disregarded – about Google. It always helps to understand everything about Google to be able to optimize your site and all its pages and ultimately rank better on Google. How will you optimize your site for Google?

Optimizing Site for Google

For your site to rank well on Google, you must consider these simple optimizing tips:

* Include main keywords and phrases in the title tag;
* Use header tags;
* Generate more inbound links;
* Offer more relevant content; and
* Get your site listed on directories.

These simple tips are sure to give your site a better position on Google. With this useful knowledge about Google, you can start optimizing your site and do better in Google.

nPresence is an online web marketing agency that specializes in search engine optimization, pay per click advertising, content management systems, web design, tracking and analysis. For all your web marketing needs, please visit Web Marketing Dublin.