Reviving Your Marketing Strategy with Twitter

Is your marketing strategy in need of a boost? Are your current online marketing efforts not getting you where you want to go? Have you considered incorporating some social networking sites into your current marketing mix? If you haven't you're missing out on a tremendous source of free traffic for your business.

Nowadays one of the hottest and most talked about social networking sites is Twitter. I've been tweeting myself for about 2 months now and have come to understand why it is so popular. The site is EASY to use and comes with more gadgets and widgets you can use than Mozilla Firefox.

Whether your focus is personal or professional Twitter offers plenty of reason for you to get involved.

From a business standpoint alone this particular social network site can do a lot to bolster your business on or off line.

Let's look at 5 reasons, to name just a few, why you may want to be posting your first tweet as soon as today!

Ease of Use

You can sign up and be 'tweeting' within minutes. The site interface is inviting and user friendly. Any messages sent or received can range from business to social to politics and everything in between.

Abbreviated Messages

The 140 character limit imposed at the site keeps all messages succinct and to the point. Believe me learning to shorten a 'complete' thought into 140 characters can be challenging at first but it CAN be done.

It is always good when you can say more in fewer words. Especially if you do a lot of composing in your line of work

Free Traffic

By participating in the conversations and strategically interjecting a subtle plug for your business periodically you can generate a lot of free traffic to your site.

One thing I have noticed is that many members consistently use software that automatically post their messages on the site. One must be careful however to rely upon this method too heavily. Overuse of this type of approach will be noticed by 'participating' members who then tend to ignore this spam after a while.

Increases Internet Presence

For people involved in online marketing Twitter gives them a chance to gain additional exposure around the internet. Whether it's a product they may be promoting or perhaps themselves social networking sites like this are a great way to develop name or brand recognition. By connecting with folks who have similar interests or a need for what it is you're promoting you are creating a 'buzz' within a circle that will likely help spread the word for you. The viral marketing effect you experience is much better advertising than anything you may pay for since this audience is highly targeted.

Viral Tweeting

When you post a comment at Twitter it is called a tweet. If somebody finds your comment is of value for one reason or another they can then 'retweet' it to all their own followers thereby increasing your exposure to a whole new audience. Again we're looking at the beneficial effect of viral marketing here with just a single 'retweet' or your comment!

As you can see with the inclusion of such a site in your current marketing strategy you can literally grow your business overnight. With the right promotional approach and socially acceptable behavior there's no reason you can't successfully introduced Twitter into your current marketing mix. What's holding you back? It's free, it's effective, it's easy, and it's fun!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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