Affiliate programs and PageRank

Affiliate programs can raise your Page Rank, as they will offer your visitors valuable resources.

However as with all techniques there is a right way and a wrong way to achieve this. Here are some points to help you. When you build your website you should have:

* A central theme for it
* Put good optimized content relating to this topic
* Join some affiliate programs.

A central theme for it.

For instance health and wellness, or if possible a less general theme and more of a niche business, high demand and low supply. This will be based on your business concept. Or if you are doing Adsense sites your highest paid keyword.

Put good optimized content relating to this topic: Make sure you have plenty of good high quality content. This should be highly relevant to your business and directed specifically to your market.

Join some affiliate programs: Join affiliate programs that are complimentary to your business. The trick of this is to join affiliate programs that will be good resources for your visitors. When you do this Google will view your site as a quality one offering their customers great resources. Visitors will also join and buy from your affiliate programs.
Additionally you can make landing pages for your affiliate programs.

These can be used for tracking your advertising. Remember to put good informative content in them. For example putting information about the different products your affiliate program offers. You can also write or have written unbiased product reviews. People love good book reviews, these will be seen as good and relevant resources for your visitors.

Remember to interlink and if possible to optimize these landing pages, so that Googlebots can crawl and get information about your content to add to your website data.

Of course there are always some mistakes to avoid: The most common one is joining all sorts of affiliate programs that are not necessarily related to your theme or business. If you do this you will bring down the quality of your site and make it look like a swap meet. This will definitely work against you with Google, as they will see this as not having relevant links and resources for their customers (your visitors). Besides this you will get all sorts of visitors who are completely unrelated and not targeted to your business so you are unlikely to make many sales.

Do not launch too many websites at once: Whatever you do if you are making affiliate mini sites or Adsense sites do not launch too many at a time. Google will view this as trying to spam them and either throw your websites into the sand box or penalize your Page Rank. Slow and sure does the trick.

Don’t link up your sites that are unrelated: again Google will think you are trying to spam the engines with unrelated linking and you will get penalized

When you follow these points you will be able to ensure that your affiliate programs will help your Page Rank to rise as well as make money.

Frank Herald A webmaster and internet marketing specialist Search Engine Optimization Australia