Black Hat SEO Retro Styles

SEO (Search Engine Optimization), like most online marketing techniques, are also known for their malicious and unethical methods which are commonly known in the business as Black Hat SEO. Synonymous to White Hat SEO methods, Black Hat SEO usually employs several techniques which are considered a violation of search engine guidelines including deception and hacking. To combat such threat, search engines such as Google, Yahoo!, and MSN continually change their algorithm, or their calculation of which sites are to be considered as legitimate.

Black Hat SEO techniques such as link farming, meta tag stuffing, and keyword stuffing were some of the most notorious techniques used by webmasters in the past which have been ineffective for sometime now. So what are these techniques?

Keyword Stuffing
One of the most popular Black Hat SEO technique in the past, keyword stuffing is useful to make a page appear to be relevant for a web crawler in a way that makes it more likely to be found. There are several techniques to keyword stuffing. One technique is the use of CSS "Z" positioning to place text "behind" an image as well as absolute positioning to have the text positioned far from the page center are all common techniques.

One popular technique is to change its font color to blend with the background. According to SEO Philippines consultants, this technique is also used for stuffing unrelated texts. However, by 2005, many invisible text techniques were easily detected by major search engines. Another is by truncating a website's content.

Meta Tag Stuffing
Meta Tag Stuffing is very similar with keyword stuffing, however, this technique makes use of meta tags such as meta description, meta title, and meta keywords. This usually involves repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site's content. However, according to SEO Philippines consultants, this technique has been widely ineffective since 2005.

Link Farm
One of the most popular form of link spam or spamdexing, link farms usually involves creating tightly-knit communities of pages referencing each other, also known humorously as mutual admiration societies. However, according to SEO Philippines consultants, not all link farms are considered as spamdexing. Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing. Visit http://www.myoptimind.com for more info.