Compelling, concise copy compliments creative design when cornering the web

Optimize your website using a triad of
design, content and relevant search words


A professional copywriting is equally important as a professional web designer. So says Unleaded Group’s President Jarod Clark, founder of www.unleadedsoftware.com, a partner company under www.unleadedgroup.com.Functionality and design are likely your first concern, but an important and often over-looked element when launching a new site is the copy. Well-crafted wording can set the tone for your site.

The temptation is to write the copy yourself, because who knows more about your business than you? But knowing your business is not the same as effectively writing about your business. Sometimes you need an outside perspective with keen writing skills. Clarity and creativity effectively direct site visitors and intrigue them. If the site is designed to be slick and interactive, it may be enticing, but if guests are confused by text (or lack thereof) and do not know what to do next or how to get from point A to point B, especially on an e-commerce site, they will give up sooner than later.

Take, for example, the newest site Unleaded Group launched as its own. The Unleaded Group offers comprehensive design services that takes your website from concept to click throughs including the design, structure, wording and optimization. After all, words speak louder than graphics, especially when speaking in html.

Word blunders can be a major turn-off for potential customers. It’s obvious that a book publisher who prints copy with grammatical errors won’t get exceptional reviews. In any medium, blatant errors can make your business read as if it’s less than professional. Would you buy something for your home that has dimensions for length, width and heighth (instead of height) or believe a review stating a movie was anticlimatic (as opposed to anticlimactic)? Small errors leave a big, bad impression, according to Unleaded Group Editor Jeff Rundles, an editor for magazines, newspapers and books for decades.

More than 80 percent of traffic to websites is generated by natural search engines.

Natural, you ask? The way the web works when a natural search is performed is that search engines like Google scan the text and tags for relevant descriptions and keywords and ranks the site’s relevancy. To get a site and service to the top of search results, optimization is crucial. A blog on the topic searched is an ideal way to draw visitors to the information they are looking for.

The Unleaded Group optimizes sites by writing pertinent blogs with a timely spin on them. Incorporating pop culture references can attract the eye of wandering searchers. Some search engine optimization (SEO) mongers attempt to stuff as many words as possible into the description to trick the search engines, and this may create clicks, but in the end, the consumer will realize the information is not legitimate because it is just a string of keywords instead of sincere information. The result: Elvis leaves the building and so does the visitor.

People search the Internet for information and answers, so if the content is interesting and it can be easily located, it will be successful.