Creating effective SEO content

Search engine optimization aims at organically increasing websites’ ranking on popular search engines using a variety of web development and marketing techniques. A traditional SEO approach is more web development oriented but a look at the top results shows that quality content is a consistent feature of these pages. Much to their detriment, many search engine optimization firms ignore content creation and focus squarely meeting technical criteria for SEO. However, evident from examples like Wikipedia, is the fact that search engines’ algorithms do pull out content heavy web pages, ones that aren’t even explicitly optimized with search engine optimization techniques.

Listed below are the key aspects of content that distinguish the top results on the search engine rankings’ page from the rest of the web.

Updates: All these websites frequently update content. These updates are made not less than once a week.

Spelling and grammar: The errors in language are few or if any. A quick page scan reveals that none had more than three words spelt incorrectly or four grammatical errors. While it is uncertain, and maybe even implausible, that Google uses a spell checking function, one can only speculate about the identity of the one hundred plus factors in the Page Rank algorithm. But what is certain, is improved content adds credibility and consequently, results in improved link popularity.

Paragraphs: For the most part, content is broken into brief paragraphs, not more than 3-4 sentences long. Long blocks of text are few, and only used when absolutely unavoidable.

Lists: Whenever possible, numbered or bulleted lists are preferred over standard paragraphs.

Sentences: Brief sentences with 10 words or fewer dominate the page content. On the other hand, medium-length and long sentences are distributed throughout the text rather than bundled together.

Keyword relevance: The content will have keywords but their usage is reflected in a contextual sense, that is, there are terms related to and stem variations of the keywords. The page explicitly uses the keywords a few times.

In conclusion, for any maturing website, one that has already been indexed and is receiving traffic, the next stage of search engine optimization should also focus on content creation, rather than just old-fashioned search-engine optimization like graphic design or linking campaigns.

Convonix Inc offers customized Search Engine Marketing strategies including Search Engine Optimization, Pay per Click and Landing Page Optimization to help websites leverage their online presence.

Convonix is an SEO Company that provides customized Search Engine Marketing strategies to help improve the search engine rankings of your website. Learn more about our consultative SEO approach to leverage your site’s online presence.