How to Increase your Blog's Ranking Power. 4 SEO Guidelines.

Blogs are the website to use for fast online promotion of your content.

But with the principles I'm about to reveal, you can create even more exposure for your blog's content pages. There are 4 such principles:

1. Search Engine friendly Site Structure

Optimizing your blog must start with permitting visitors and search engine spiders alike quick access to content pages.

This is done by making all your content pages available with a minimum click through rate from the blog's home page.

After getting readers to your blog, extend their stay with links embedded in the text body pointing to related posts and having installed the "related posts" plugin.

Interconnecting all content page in one coherent network improves the overall ranking of your blog, as opposed to random optimized webpages with little authority of their own.

In addition to this, name the categories with representative keywords for your niche. As the blog improves its market position it will begin to rank for those particular keywords, whether they're aiming to build a list or generate sales.

Still, be careful not to superpose category names with tag pages, e.g., don't tag your content with "dog obedience" when you already have a category with that name.

2. Link Out to Related Blogs and Build Backlinks

To gain trust with the search engine constantly reference related quality content within your webpages. Get passed the PR bankruptcy phobia because your site won't be demoted for building relevant outbound links.

Search engines don't see with good eyes those little islands of content that try to build back links without giving some of the link juice back to the community.

Make all your outbound links dofollow. Nofollow tags, are beginning to lose ground with certain search engines like Yahoo and MSN to say the least. This is due to their inefficiency in fighting spam.

For creating back links practice intense blog commenting, gross article submissions and directory submission; the harder is to be accepted, the more valuable the link is, as top directories impose high standards for their candidates.

3. Watch Out for Duplicate Content

Internal duplicate content has stopped being a thing to worry about especially with the development of a wide range of SEO plugins that handle much of the optimization.

So, productive blogging demands as your top priorities: 1. creating quality posts and 2. systematically build links as a mean of promotion in web's social environment and ensuring good rankings in the SEs. For Wordpress blogs I use "All in One SEO" plugin.

Off site duplicate content is a real problem but not so much from an SEO as from a content marketing standpoint. The culprits here are content scrapers that literally steal your content and embed it on their own cheap sites.

Although you can't avoid, you can use the practice in your advantage by embedding absolute links into the text body for them to be active even when published on different domains.

4. Generate XML Sitemaps

XML maps are destined to let search engines know when they can index newly created webpages. Major, major leap forward as compared to static websites that get indexed a lot rarely and with little depth.