How to use social bookmarking sites as a tool of publicity

Social bookmarking sites allow you to create and save links that point back to your website. Promotion is vital to any web resource and social bookmarking helps you accomplish just that. Bookmarking makes it easy for people to find your resource and share it with others as well because you will provide not just a tag but a title and description as well. There are numerous bookmarking sites available but not all provide the same results.

Bookmarking facilitates easier indexing of the pages of your site. So you should choose to bookmark the pages that are most valuable to your customers. Your site gains more back links as well and this boosts your page rank. Natural links that you achieve are useful as your site gets linked to other sites with credibility and page rank. As traffic increases, your site is bound to get bookmarked by more users and this further boosts the traffic inflow to your site.

There are two types of link possibilities in bookmarking sites, do follow and no follow. Do follow links are the links that search engines identify as a back link to your site and they influence page rank. No follow links, are not identified as back links by search engines and hence they will not help increase your rankings. Hence you should be searching for bookmarking sites that allow do follow linking so as to increase your rankings.

In general bookmarking can prove to be an excellent instrument in link building and publicity if you know how to make effective use of it. The key lies in choosing the most apt categories based on your keywords, and choosing the best bookmarking sites available for your niche.