How To Write Seo Friendly Articles - Part 2/5

A Journalistic Approach Not Smart
Online articles are entirely different from newspapers and magazines. In the case of newspapers and magazines, people are already captive and will be searching within the page for articles of their interest. However, in case of the Internet, the reader, searching for a topic will find your article only if a short, appropriate label (title) is attached to it.

Using wordplay or a journalistic approach in the title is not advisory in the case of articles to be submitted in the internet. A title like “Is your Porsche not delivering the desired speed, Get XX performance parts” for an article written on performance parts for Porsche, is an example for a bad approach. Instead, making the title simple as “XX performance parts to unleash your Porsche’s power” makes your article to be found easily by the readers through the search engines. The second title mentioned here is catchy, short and also includes the keyword ‘performance parts’

Check For Pre-Existance Of The Title
Make sure that the title that you have chosen has not been already used. If already used, try to differentiate your title from those identical ones. If you use the same title as the others, your article will be lost in the vast Internet. Moreover, using the same titles as others will make your article look like a spam. If the title that you have chosen for your article already exists, just make some changes (change the word order or add or remove some words) and make the title unique. However, make sure that the title does not loose its meaning while making the changes. So it is very much essential to do a bit of research before you select the title for your article. As already said, title makes the first impression of the article. You only have one chance to make a first impression. So make the title best and unique.

Search in Google and other search engines with the title that you have chosen as a keyword, to check the pre-existence of the same title. You can also check for the pre-existence of the article title in popular article directories like www.articledashboard.com

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