How To Write Seo Friendly Articles - Part 3/5

The body of the article is the area which should be made search engine friendly. Appropriate keywords should be used in the body of the article. However there are certain parameters to be considered while including the keywords in the article. Just keep reading on for more. Experts believe that, if you spend one hour in writing the article, you must spend the same time in thinking about the title.

Include More Keywords – But Don't Overdo It!
The first and foremost thing to be taken into consideration while writing an article which has to be submitted in the Internet is to make sure that there are enough keywords and phrases to link the article to your website and to show up in the search results. The use of keyword suggestion tools comes handy for this. A 2-4% ratio of keywords is good to occur in an article. That means that, if you are writing an article of 500 words, try to have your keyword appear at least 8 to 10 times. Keywords are the keys that open the gates for the traffic to enter your website. The more keywords you include in the article, the higher it will show up in the search engine results.

However, “too much of anything is good for nothing” and so, if you use your keywords too much, than your article will be viewed as spam. The optimum keyword ratio is 2-4% of total words in the article. Anything more than that will make the article difficult to read and will also destroy the professionalism of the article.

Keyword Stuffing-The Negative Reader Experience
An article, overloaded with excess keywords is called a keyword stuffed article. Keyword stuffing was used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique. For example if your article has 500 words and out of it 250 words are keywords then search engines will flag this and that article may be banned too.

Based on a reader’s point of view, when you are stuffing your article with the keywords, your article will become more difficult to read. It will become a negative reader experience. For example, if the article is based on the early detection and prevention of diabetes, a sentence stuffed with the keywords ‘BMW, parts’ will look like, “BMW performance parts are very much essential for your BMW to tweak the performance of the existing parts of the BMW car”. This sentence will definitely confuse the readers. Instead, the sentence “To tweak the performance of you BMW use the additional performance parts” will be more meaningful.

It is always advisory to write the body of the article, without caring about the keywords. Keep the sentence flow without paying particular attention to words. Naturally the keywords will fall in to place as you write.

The internal researcher and analyzer Mr. C. Gunaseelan works for submitinme.com. He is an expert in SEO research and social media optimization strategies. Visit his website www.submitinme.com where you can find many cost effective SEO services like Social Bookmarking and Video Submission