Importance of Backlinks for your website

SEO is a step forward for getting your site a better rank in search engine page listings. But, one certainly can't 'tame' a popular search engine. Becoming relevant for the search engine searches is equivalent to getting relevant to your customers. There are numerous SEO tools and techniques, and many more are coming up. One of the important methods to become more relevant to your searchers and increase more traffic is through 'Back Links'.

What are backlinks?
Backlinks are the clickable text that allows you to move from one website to another. The higher numbers of backlinks pointed to your website through other websites, is an indication of the popularity of your website. Keeping this logic in mind, the search engines also uses algorithms that checks on the number of backlinks that your website gets. And accordingly gives you the rank. However, not all the backlinks contributes for higher ranks. The backlinks, which especially comes from other higher ranking pages, (such as wikipedia, digg it, etc) carries much more weightage than hundred other backlinks that comes from lesser ranking webpages. But, however backlinks from other relevant websites are also of no lesser importance. Backlinks from these websites eventually adds up to your relevancy. It just gives an approximation to the search engines, about how informative and helpful your contents are for other websites. It is claimed by many SEO consultants that backlinks account for about 80% of a page's ranking in the search engines, and the rest 20% being related to the content and format of your website. But to get these backlinks, you must have quality contents which ultimately should be helpful to others.

How to get these backlinks ?
Getting backlinks is done through link building process, which is a longer term process, and can't be achieved overnight. It takes months or even years to get a backlink from some very popular website. To get the backlinks from worthy sites, you need to make your site worthy enough, at the first place.

Some of the ways to increase you link popularity, so as to get more useful backlinks, which eventually will give you higher ranks are, such as:

a.Article submission: Write articles which are relevant to the kind of services/products that your website has to offer. Submit those articles to some article directories along with your link which can be added in your resource box. So next time whenever someone finds your article very useful, they might possibly visit your site. And if they want to provide some more information to their visitors, they might refer your links to them for further information. First, you get a backlink, and on top of that you get lot many other visitors as well.
b.Reciprocal Linking: These kind of links are obtained when two web sites agree to link to each other. Reciprocal links helps to increase your website traffic, and also boost your ranks in search engine listings.
c.Directory Submission: It helps you to get some quality one way links to boost the page rank and it also helps in diverting relevant visitors to your website.
d.Press Release: This is a yet another platform of keeping people updated about what you are doing at the moment. The contents of any press release should not be misleading as it would tarnish the reputation of your website. This particularly helps in getting you niche visitors-people who would probably be interested in availing your services/products etc.
e.Ask associates for links or link exchanges.
Now, once you done with all the essentials to get backlinks, just wait and watch. But keep your contents updated. Your perseverance will eventually pay off in the long run, which all will add up to the further improvisation of your search engine rankings.

Sanjeev Pandey is associated with kneoteric. Kneoteric as an seo company india offering seo services, ppc, internet marketing, link popularity.