Making your site stickier to increase traffic

Last night, family members of former king of pop Michael Jackson held a final vigil by his casket before being laid to rest later today at Hollywood's "cemetery of the stars". Tonight, UK time, the funeral will be televised in front of an estimated one billion people worldwide, and will be attended by A celeb stars from the world of music and cinema.

The former king of pop generated huge audiences when he was entertaining in his heyday, and he was able to make millions as people wanted more and more of him. And it's this recurring business that is the key to success with all types of commerce around the world.

Regarding online business, those that perform well tend to have something about them, something that makes their website sticky making users come back for more. There are steps that can be taken to keep users coming back for more, and marketing on the internet, as well as other tactics, can help with this.

A website needs to be a resource for people to come back time after time. Good examples of this are news sections. If you have a news section which is updated on a regular basis, people will want to know what the latest stories are concerning a particular industry. This will help make your site stickier.

Having a tools section is another great way for people to come back on regular basis. If you are a uk internet marketing or any worldwide firm, people will want to use tools to find out solutions to problems or to make website checks, or will just want to improve overall performance.

Another great way is to include a blog and/or a forum, which brings people together in a community of likeminded people that share ideas and thoughts. When people have a problem, they tend to search on Google and look for forums that cover certain issues. This can be a great way to keep people coming back for more and contribute hugely to increasing traffic to a website.

The overall aim of this would be to reduce bounce rate and increase traffic, and increasing repeat visitors is a great way of achieving this.