Most Powerful Forms of Marketing- Press Release Distribution

If you have a small business, the best advertising - and the most effective advertising - is free advertising, in the form of media interest generated from a press release. Now the question arises that what exactly the press release is?

Press Release:
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.

The word Press Release seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. When should you send out a press release? There are many factors to weigh when considering the need to send out a press release.

Targeted press release distribution is one of the most powerful forms of marketing and advertising available. The value of the exposure your product or business will receive as a result of a television segment, a newspaper or magazine article is exponentially more than you'd receive as a result of paid advertising.

When selecting a press release distribution service, follow these guidelines:

1. It should be able to provide online distribution to thousands of media outlets.
2. It should be able to provide you with press release writing services for an additional fee.
3. It should be able to provide you with fax distribution and audio distribution, in addition to online print distribution.
4. It should have a proven track record, with clients who have been featured in major daily newspapers, major consumer or trade magazines, major Internet portals, and on television shows and radio stations.
5. It should be able to target email press releases to those media outlets covering your preferred market.

Research and create a directory of publishers in your industry, and then contact them for the proper editor responsible for reviewing press releases for your line. You can start all over a year later with the same press releases or develop new ones if you are introducing new products.

The trick is getting the word out to the media. In days past, this would involve countless of hours of research and lots of postage stamps, then crossing your fingers and playing the waiting game. But in this day of sophisticated Internet marketing, press release distribution can be accomplished instantaneously through press release services.

A good press release can accomplish a lot of things too. It can be used to announce information to the public, your investors, the media, your customers and even your competitors about you and your activities.

Press Releases come in many forms due to the product you are writing about. However, the basic rule of thumb still applies. If you have never wrote one before it may be a little difficult. Do not despair. Grab the latest daily newspaper and read some of their informational articles.

When your Press Release is written to your satisfaction, the proper way to submit it to a publisher is: Be sure and type it on a typewriter or computer. Standard format is doubling spaced and not longer than two 8 1/2x11 pages. Be sure and put your name, address and page number at the top of each page.

Many times your press release also ranks in the TOP 10 at Google within 1-2 weeks and provides targeted visitors to your web site for months and months to come. How's that for a compelling reason to use press releases?!

The author is Business Head for search engine optimization company who wants to share his experience in SEO firm and free directory submission.