Search engine marketing and positioning explained...

Search Engine Marketing (SEM) involves utilizing a combination of site submissions and paid search engine listings to help ensure your site reaches your customers who are using search engines to make buying decisions.
Search Engine Optimization (SEO) is the method of increasing your site’s visibility in the search engines for the most important keywords and phrases that are relevant to your firm.
Keyword research and development involves writing search engine friendly copy, content, articles, meta tag optimization, linking strategy and implementation, website submission and analyzing results.
What are Pay Per Click & Pay For Inclusion programs?
Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged a specific fee or Pay-Per-Click rate. With PPC you only pay for the actual results.
Pay-for-inclusions (PFI) involves paying to get your site listed on a certain search engine. It doesn't guarantee high rankings. You still need optimzation to get high rankings. PFI gives you an opportunity to gain a top position but without a good SEO strategy, it’s effectiveness is limited.

The benefits of search engine marketing & search engine optimization
Search Engines outperform all other forms of media in driving visitors to sites. Over 85% of web users state that search engines are the primary method to find specific sites.
Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service or solution.
Search engines work for you non-stop, 24/7.

Why you need search engine marketing?
Over 92% of users don’t look further than the first 2 pages of search results and most will not even look past the first 10 results.
More than 30% of users believe companies found in the top search results are a major firm in their specific category. SEM raises your online profile and builds brand awareness.
SEM has been proven to yield the highest Return On Investment in terms of generating more traffic, leads and sales to your site than any other marketing channel

Frank Herald A webmaster and internet marketing specialist Affordable SEO Services | Professional Seo Services in Australia