SEO will grant higher search engine index

seo:
Before we dig in in seo. I just want to mention that there is no hat or grey zone stuff I'm writing about. Everything I'm writing here is search engine friendly and it's not going to get you black listed or kicked out of the search engines, in fact it might really help you climb higher in the search results for your main keywords.

I'm going to cover some search engine strategies and some search engine techniques that helped me gaining the search engines first pages for some of my websites and articles, But as some of my readers asked for, I'm going to start off by explaining the basics of how the search engines spiders work in order to index websites.

Search engines are essentially a document retrieval program. They use computer algorithms to follow links on the internet and to index websites pages. The search engines spiders analyse the website pages to try and figure out what the pages are about. Once they establish the website content, that website is indexed under a keyword, set of keywords or keyword phrases that relates to that webpage.

When someone enters a search term into the search engines search box, the search engine displays the most relevant results, based on the keywords they're filed under. The search engines simply shift through the websites and pull out the ones that best match the keyword you've typed in the search box.

So the challenge is trying to convince the search engines that your website content is more important than everyone else in you niche. If you do that, the search engines will index you on it's first page and it means a lot of organic, targeted traffic for your website.

Seo essentials.
Domain name: Must contain your keywords! for instance if I'm selling brand fashionable designer stuff, so i would use at least two of those keywords in the domain name such as "brand fashion stuff.com" or "designer stuff.com or "fashion brand store.com", "fashion brand.com" etc. that's my first seo rule to follow.

Proper meta tags based on your keywords with the right density rate, title tags, description tags and keywords tag.
The title tag Must contain at least one of your keywords, i usually use my two main keywords, try to write it without "spaces", "and", "punctuations" or so. The title tag Must be one long sentence without interruptions that contain your main keyword at a higher density rate then the second keyword and, the second keyword at a higher density rate then the third keyword and so on.

My example of WebsiteSubmitTools dot com's title:
"Website Submit Tools The Internet Marketer Search engines solution to your website Search Engines Submissions PLR campaigns Internet marketing software to drive free Targeted traffic to your website".

You can see that I'm using the keyword "website" as my main keyword and it appears three time in the title, the second keyword is "search engines" and it appears twice in the title, The other keywords "Submit Tools" "Internet Marketer" "PLR campaigns" "Internet marketing" "software" "Targeted traffic" appears once, this is a Hugh website with a lot of optimized content so it permit me to use more keywords that will have the right density rate.

WebsiteSubmitTools dot com's Description tag:
"website Submit tools has a one of a kind program that will allow our members to build a steady stream of free targeted traffic to their website(s) from major search engines such as Yahoo and Google".
I'm writing it as a real one or two long sentences based on my top main keywords which are "website", "search engine" "targeted traffic"

Keywords tag: here i would write all my keywords by their importance order and i would keep in mind that each keyword must be connected to the website content and it should have a density rate of 3%-4% of the content.

Website content:
I would try to write fresh content based on my keywords. Although we already know that the search engine will index optimized duplicate content, with fresh and optimized content you'll get better chances to climb your way up to the search engines first pages, i never saw any duplicate content website that was indexed real high.

Backlinks:
This is one of the basic things you need to think of if you want to stay indexed on the search engine first pages.
Yes, you can ask for links from other related websites, write articles that will give you links,(read here how to optimize your articles) post in forums using forum signatures etc.

The idea is to anchor that link with a keyword optimized phrase. Instead of using a link that says "click here" you use an anchor link that says "your keywords" that will synchronize with the title tag on your page, so when the search engine spider finds that link and its got a your keyword in it, they follow that link to the website to find the same keyword in the title tag. It's the sure way to increase your index result.

A thing to keep in mind that the links you want Must be on related website, with related content and that those website are using the same keywords as you use in your Meta Tags and your link anchor text. Any other link won't really serve you in the eyes of the search engines. It's better to have ten related links then hundreds all over the web that won't contribute for your search engine position and drive you keywords targeted traffic.

Backlinks & PageRank.
Everyday I get links exchange propositions from other website owners, when i check those site i put in mind that the website must have my PR or higher, I'm checking the anchor text links the website has, the meta tags and the content. If my site has reached PR2 i would not place a link of a site with lower PR then PR2, simply because it might hurt me, this site will climb the search engine stairs on my back, it might get a higher PR while my site might fall to PR1. I would never exchange links with non indexed website even if it carries my tags and keywords.

I would never use any links farms because my aim is to have less but good links then hundreds of non useful links that might harm my website.

On site or Off site seo.
Of site SEO refers to the elements of your webpage that tell the search engine what keywords to index your page under, Your meta tags, the images ALT tags, the images filenames and the textual content which should be related to your tags and have the right density rat. The off site seo refers to the number and the quality of the links that are pointing back to your website content.

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