Should I use SEO Software? (Part 2)

Ranking checking Software

If you have many keyphrases that you are optimising your website for this also can be a time consuming task checking your current ranking over all the major search engines. There is many software and indeed websites that can check your rankings. The problem with this is that the search engines don’t like you doing this as it takes up unnecessary bandwidth on their servers. Google used to give you an API key for you to do this but since have stopped this service. Matt Cutts was asked if Google would ever offer this service through the webmaster tools section of their website. The response was that this was a popular request and Google may in the future offer a tool for you to check some of your rankings. Matt went on to say that you should not focus to much on rankings and more on the ROI of your website by using Google analytics to best identify your keyphrases that are converting. Some people say ranking is dead but I think you need rankings to get you the traffic from the search engines in the first place. Ranking software also won’t tell you how your competitors are doing and it is always a good idea to track what they are up to. Although within the Google webmasters tools section of your Google account there is a section to view your top performing keyphrases.

PageRank Checker

I’m not a big fan of PageRank as I think it is no longer an issue. There are websites that let you check you’re Google PageRank but if you have the Google toolbar installed on your web browser you can see this information every time you visit a website. Future PageRank tools can be quiet handy if you know there is a PageRank update in progress and want to check your PageRank across different data centres to see if your PageRank has increased.

Organic snippet Tools

I recently discovered a tool that lets you preview your webpage as it will look in the organic search results. This tool is handy because you can see how your page will look before it gets indexed as once it gets indexed it can take weeks before the search engine display any changes you may have made. Do a search on Google for “snippet optimizer” and you will find this great little tool.

Keyphrases density

I feel this tool deserves a mention as I think it is pretty redundant. The best way to write content for the search engines is don’t. Write your content so it reads well and is informative about your subject matter and you will on most occasions find that the content is naturally keyphrase rich.

SEO is best left to the professionals and if you’re looking for SEO UK I would take a look here.

There are many other tools out there to analysis your website and check statistics some better than others you will just have to try them to see if they suit your needs. On final note a computer software application can never show you every thing and the best approach if you have the time is to do this by hand.

Author

Jack Mack

Jack's Website: poker rules