The "i-myth" exposed

WARNING: Your website designer may not want you to read this.

Now while a website is only a one part of an effective marketing system...nevertheless a web presence is a must to compete in business today.

So here's the question for you…how do you judge a website?

By its fancy and impressive special effects…or its ability to get the phone to ring?

Don't get me wrong. A professional looking website is important.

But more importantly you should be interested in questions like these:


·How much money does your website make for you each and every month?

· How many phone calls of interest does it generate each month?

·How many people have found you while searching to solve their problem on the Internet in the last week?
Sad to say most business owners do not feel comfortable trying to answer these questions. For you see they have fallen for one of the biggest marketing myths out there:

"The i-myth"

Now in case you have never heard of the "i-myth", please allow me to explain…

The i-myth simply states:

"Build An Internet Website Presence For Your Business… And Clients Will Come Beating Down Your Door To Hand You Fistfuls Of Money For Your Service!"
Unfortunately, it doesn't really work that way, does it? I bet you know many people who have spent thousands of dollars on a fancy website & yet, you can't find them in the search engines even if you tried.

So what is the problem?
The "i-myth" Demystified


There is a huge difference between a website builder… And a Website SEO (Search Engine Optimization) expert… Lets take one of them at a time.
Ok?

The Truth Behind Website Building

The typical website designer is a master at skillfully laying out of the graphics of the website so that it is beautiful to look at. They truly are gifted with their use of graphics, color and special effects that makes just say out loud…

"How do they do that?"

A website designer has one thing on their mind…To build a website that is appealing to the eye.

While This Is Their Gift…At The Same Time It Creates A Problem For Your Marketing

Here lies the problem. A website needs to be built for two audiences in mind. The potential client and the dozens of internet spyders and robots that search the web looking to find looking for websites that contain useful information.

Sad to say… probably 95% of all websites with special effects are VIRTUALLY INVISIBLE to the GOOGLE spyders. And so when someone types in your service that your business provides in a GOOGLE search engine your flashy website may come up on page 500. Or even worse, like a client who paid $5,000 for their fancy website …not even show up at all.

Zero. Like they were never there.

Take a moment and do this right now. Go to GOOGLE and type in your city and your businesses service. How many pages do you have to scroll through to find your website?
Here's the important question then. If you can't find it…how can you expect a potential customer to find it?

Most people when searching never go past page 2 or 3.

Now wouldn't it be nice to be found easily on page # 1 of Google, Yahoo and MSN?

Contact a local SEO company. Ask them for a complimentary search engine optimization consultation. In 60-90 days your phone will start ringing.

F.Cheshire is a SEO Consultant Atlanta

Read the rest of the white paper the "I-myth" to learn what to look for in a website designer and SEO company