Ways Twitter can make you money

Twitter has definitely made its mark in the world of social networks but it has taken its time to reward the dedication of its Tweeters and their followers with cold hard cash. Unlike a true business website there is no direct way to make money using the service, that is not exactly what Twitter had in mind for the site when it was created. There are ways to use the site for financial gain, however. These routes can be labour intensive but are worth pursuing as the opportunity to extend your business network is most definitely there. Certainly for SEO professionals and web developers the very existence of Twitter brings in a certain amount of cash flow as clients request the ability to update Twitter when new blogs, products and media are updated on their sites. The recognition of Twitter as a source of content and links for SEO purposes and well documented, but there are also direct ways to use Twitter for commercial gain.

Many of the posts on Twitter are calls for help regarding a particular situation or with a product issue. By searching for the kind of problem your company's products can solve, and replying to those posts it is possible to generate a good deal of revenue.

For recruitment agencies, twitter is an absolute goldmine. Companies will sometimes post in their status that they are looking for new people and by finding these posts a recruitment agency could get ahead of the game in presenting candidates. On the flipside of the recruitment industry, many tweeters are very well connected and have enormous amounts of internet presence, perfect for headhunting the right candidate for a premium role.

Twitter has already entered the national news on a couple of occasions, usually in association with a celebrity or a public figure, to the journalist following leads from twitter can result in some surprising (and exclusive) stories. While direct quotations are quite useless the core of a story may exist and prove to be worth further investigation.

Possibly the most common commercial use for Twitter, other than for SEO is for added value marketing. Many stores and events houses use Twitter to promote their marketing promotions. Ecommerce is another sector of the market that uses twitter in this way. By publishing discount codes and voucher downloads on Twitter you can expand the target group of your campaign massively. Because Twitter's mini posts are not invasive this kind of marketing often receives a better response than a letter drop or direct email campaign.

Twitter's ability to make money for its users is a topic of discussion on many fronts, especially as the site has made little or no effort to provide direct marketing tools. It is not clear how this may develop in the future but with such potential, it is unsurprising that some of the big players are looking very seriously at purchasing the system.

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