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Website Top Rankings - It

Submitted by GeeJay
Thu, 12 Jul 2007

Since those days when the Internet itself and Search Engines were simplistic ~and Google was about to become nothing more than a project called "BackRub"~ the primary use that website owners saw in Search Engines was to attract traffic to their websites. Their intent was valid and genuine then as it is today in the XXI century. There is more, however. It is something of great value, but it remains ignored: Reputation.

Since those days, folks behind Search Engines learned of ill intended web site owners ~alarmingly growing in number~ trying to cheat the rather simple Search Engines. Their intentions were to artificially manipulate their own website top rankings.

Several years after Search Engines were loosing the battle, folks responsible for developing spiders achieved crucial goals to benefit surfers: they prevent cheaters from succeeding, and they also bring to the top of rankings the websites that deserve it. In the process of achieving their goal, Search Engines become tough and unforgiving with cheaters; but they also developed a very fair exchange: "We give them what they want and they give us what we want: traffic".

There is, however, much more than just traffic. There is a quality that is neglected and wasted. Still, it has all the power to provide benefits just as traffic does: Reputation. I only hope that you do not need me to tell you what it means to build up a website's reputation.

The reason for not neglecting a website top rankings ~and the reputation that comes with it~ is based on surfers' psychology. They developed the believe that when a Search Engine like Google, Yahoo, or MSN ranks a website at the top of the rankings is because that website and it offers is good. It is not small the number of surfers who conceive that websites at the top of rankings should be the best ~or at least~ that those websites must be "the good ones".

The bad news about this is owners of these websites ~except the ones that already know about this~ are still neglecting a powerful tool: The reputation website top rankings offer.

The good news is that Search Engines are eager to bring a serious owner's website to the top of rankings. The reason is because Search Engines want good content in their indexes. They accept graphics and the glitter of Java if it is not used excessively and placed wisely within a web page, but when they arrive to that web page, they want to find good content; and they want to find that content as close to the <head> tag as possible.

It would surprise great many owners that achieving top rankings is certainly possible and more feasible than they can possibly fathom. The reason for such a surprise is because they put in their minds an untrue and detrimental concept: "It is hard".

No, it is not. It does take time and dedication, but investing in learning how it is done correctly is much more efficient than paid alternatives. It is a matter of giving Search Engines "exactly" what they want, and to do it regularly and consistently for extended periods of time. In exchange, Search Engines give an owner not only traffic, but a splendid tool to benefit from; and that tool is the always welcome reputation that a website owner gains when potential or even existing customers or clients find their website top rankings.

About the Author

George Josserme
Editor-in-Chief
Fountain of Wisdom

This man is a SEO Marketing Specialist certified by the reputable
Academy of Web Specialists. He is also co-author of an e-book
on website top rankings where he unveils how it is done.

Source: ArticleTrader.com

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