What do you mean by Search Engine Optimization

Bringing as many customers as you can to your website is very important.

This seems like it should be easy. But sometimes actually accomplishing this goal is anything but simple. With all the new rules put out by the major search engines, getting your site in front of your customers is often like navigating a very complex and technical maze. We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with the basics.

Let's Start With Keywords

If you have run a keyword report on wrodtracker.com looking for popular Search Engine Optimization terms and come up with a list of the most popular words in your field, you know that you need include these words in your website in order to be seen by the search engines. But what is the best way to do this?

SEO, in Denver and elsewhere used to be very simply a matter of placing keywords in prominent places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that the search engine crawlers looked for.

Knowing this, website designers began to insert keywords in the text at a very high rate. You might have seen an example of this when you read an article that seemed to be incredibly redundant. The content writer was using keywords over and over to attract the attention of web crawlers and therefore, come up at the top of the search results.

Today, this issue has been looked at by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. Because of this, keyword placement is much more natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that have nothing to do with the website or content on that page. You will not attract the latest form of web crawler.

Moving On To Links

To achieve even more precise Search Engine Optimization (SEO), Denver businesses online have been known to join linking services or automatic link communities. The idea of using such services has been to increase their ranking on search engines by showing the web crawlers that they are linked to from dozens of other websites. The problem with this is similar to the issue discussed about with keywords.

Today, search engines use a number of factors to rank their results. On top of looking at keyword matches, they also the usability of the site by analyzing the websites that link to it. So if you sell cookware and you have links to your site from catering companies and kitchen supply websites, this is a good sign that your site offers quality information recommended by other professionals.

If you use a linking service that simply sets up reciprocal links between you and random others, such as a pharmacist, the search engine’s spider will see this as a trick to get higher search results and not a suggestion as to the value of your website. So use only relevant links that actually provide a benefit to your customers.

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.